Tag Archives: article marketing

How to Get Free Traffic From Articles

This article is the first in our series on how to get free traffic to your website.

Firstly, some background on article marketing.

Article marketing has been hugely effective in getting links from high-profile sites, and via those links, traffic from those sites, and from the search engines.

The original theory of article marketing went something like this. You write hundreds of articles, publish them to as many article directories as you can, often using software to do this, and then sit back and enjoy the traffic.

That worked, until it stopped working.

I’ve been using article marketing for at least a decade. Until a couple of years ago, article marketing worked as it has always done: very well indeed. Then, a couple of years ago, it stopped working quite so well. Instead of getting gushing geysers of traffic from articles, the traffic turned to a trickle. An article marketing drought set in.

Why? Because the secret’s out. Everyone, from individuals to huge “content media” companies are in on the article marketing secret, and the competition for readers is huge.

Straight article marketing is a pale shadow of what it used to be. That’s not to say that you shouldn’t use it. I still use it, and recommend it to my clients as a sure and reliable way to build links and get traffic, but nowadays, you need more than simple articles — you need an entire strategy.

That strategy may include:

* Writing (or having someone write for you) high quality articles which attract visitors to your site, and get links because of their quality;

* Sharply targeting your article marketing campaigns;

* Backing up your articles in various ways, so that they get more traffic on the directories you’ve posted them to; and

* Creating promotional campaigns to promote your articles.

If you haven’t used article marketing, I urge you to use this simple strategy: it works, you’ll just need to make a little more effort.

On the other hand, if you’re a long-time article marketer, and believe that article marketing no longer works, I encourage you to think again. Article marketing still works. It just takes a little more effort.

If you need quality articles for your article marketing campaigns, my team and I are happy to create them for you. Indeed, we’ll create campaigns which will get your links, and traffic to your site.

Article Marketing – 5 Easy Ways to Make Sales With Articles

Article marketing is one of the easiest promotional methods you’ll ever use. Not only is it essentially free, it’s a long-lasting strategy, and your articles will keep making sales for you for years to come. It’s a great investment in your business’s future.

Let’s look at five easy ways to help you to make sales with articles.

1. Know the Results You Want to Achieve

To achieve success with article marketing, you need to be clear on what you want to achieve.

Set a goal, with a deadline. This will enable you to track the success or the failure of your article marketing campaigns. You’ll find that your failures will teach you more than your successes.

2. Arouse Your Audience’s Curiosity

Thousands of articles are published online everyday. Article marketing is an inexpensive form of advertising, so it’s hugely popular. This means that you’ll need to attract your audience’s attention so that readers will choose your article, from many others.

The easiest way to do this is to arouse their curiosity with your article’s headline.

Devote as much time and energy to your headline as you do to the article itself — remember that your audience must click the headline to read your article.

3. Select the Right Keywords and Get More Traffic

What will your audience type into a search engine to find your article? The keyword tools are very useful, but so is your own knowledge. Brainstorm your own list of keywords.

Avoid keyword stuffing, and forget keyword density. The search engines are smarter now, so use your keywords naturally.

4. Create Article Marketing Campaigns

Just as one snowflake doesn’t make a blizzard, a single article is unlikely to achieve the results you want.

However, this doesn’t mean that you need to write thousands of articles. Focus on quality. Spend time on each article, and make it valuable to your readers.

Just as you wanted your readers to click on the headline and read the article, you want them to read or write to the end of your article and then click on your links in the resource box.

5. Track Your Campaigns to Achieve the Results You Want

Each campaign you create should consist of a goal, a deadline, the number of articles you intend to write, the keywords you’ll track, as well as your target URLs.

So there you have five easy ways to make sales with articles. Go ahead — write an article today.

Want to make it into Google News? Top copywriter Angela Booth offers a SEO news releases which are a great source of links and publicity for your site, product, or service at her Web copywriting site, Hot Web Copy.

Contact Angela today, and use the power of the Web to get your advertising message to your customers with online news releases.

Article Marketing Strategy: Easy Profits With Articles

You’re running a business, and you’re looking for an article marketing strategy. You’ve heard that this form of advertising is not only inexpensive, but is also highly effective. Discover how you can make it work for you.

I’ve been using article marketing as a promotional tool for a decade, and although I use other forms of marketing, articles give me the best ROI (Return on Investment.) I like to set up a series of campaigns, so that I can track them, and assess their effectiveness.

Let’s look at three steps which will help you to strategize your own campaigns.

1. Ask yourself: what does your audience need to know? You’re using article marketing to achieve a specific result, so think in terms of information which would help your audience to make a decision to buy from you, or to learn more about the product you’re promoting.

For example, let’s say you’re launching a new product. Make a list of attributes and benefits of your product. You could write informational articles on each of these attributes, explaining why they’re important.

2. Create an article marketing plan, and schedule your tasks. This is essential. As with other forms of marketing, you need to track what’s working. Structure each plan into a campaign, with a specific goal.

Decide how many articles you’ll need for each campaign, and have them written, or write them yourself.

3. Track your articles: are you achieving the results you want? Tracking is essential.

Remember that the effect of your articles is cumulative, and that you’ll be able to assess the effectiveness of a campaign around a month after you’ve posted the final article to article directories.

The above three steps will help you to develop an article marketing strategy. They’ve worked well for me for years, and they’ll work for you, too.

Download top copywriter Angela Booth’s new free report now. It offers a complete article marketing strategy.

Angela has been using articles for promotions for a decade. You can discover her success secrets at her article writing blog.