Tag Archives: article marketing

Article Marketing: 5 Easy Ways to Use Articles to Sell

Want to get more value from your article marketing? Articles can boost your profits. Here’s how to super-charge your sales by making the most of your articles.

Marketing using articles is a brilliant way to advertise. Unlike other forms of advertising, your articles will continue to sell for you for years to come. I’m still making sales from articles I created in 2001 — if I knew then what I know now, I would have devoted more effort, and created more of them over the years.

1. Create a Marketing Plan

Start by creating a marketing plan. Decide what you’re marketing, who your audience is, what your audience wants to know, and how you’ll get a response from them.

How much will you spend? Decide that, too.

You should also have a tracking method in place before you start writing, or hire someone to write for you.

2. The More Articles the Better: Quantity Counts

You’ll get the best results by spreading out your campaign over several months.

This is because the material takes time to be indexed by the search engines. Additionally, once you see which articles get the most views, you can write more articles targeting those keywords.

3. Support Your Articles With Your Email List

Got an email list? If you don’t have one yet, create one today. When you publish an article, let your list know. You should also announce your new article on the social media sites — create accounts at Twitter, Facebook, and similar sites.

4. Re-Purpose Your Articles: They’re Valuable

As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.

5. Turn Articles Into Videos to Reach a New Audience

Video sites like YouTube get millions of visitors, and you can tap into that audience by turning articles into videos. These videos don’t need to be extravaganzas. Keep them short, and to the point.

Want to use article marketing to boost your business?

Get article marketing help from a top copywriter.

[tags]article marketing, web marketing, internet marketing, articles[/tags]

Article Marketing: How to Use It to Build Your Business

Are you cutting down on advertising because of the slowdown? You can’t eliminate marketing entirely, so you need to find low-cost advertising solutions. Try article marketing: it’s cost-effective, and the results in increased business can be dramatic.

Here’s how to use article marketing to build your business.

1. Revamp Your Web Site for a Traffic Bonanza

Start with your Web site. Consider that the prospective customers who find you online via your articles will be responding to your resource box: the small ad at the bottom of your articles.

What site pages will you send them to? You’ll get the best results if your visitors find exactly what they need on the page you send them to, so write several resource boxes, and matching landing/ sales pages.

You should also consider setting up a mailing list, so you can capture your visitor’s contact details.

2. Who’s Your Audience? What Keywords Do They Use?

Once your site’s all set for an influx of traffic, do a little thinking, and research. Your site and business have a target audience. Make a list of the needs of your audience, and how your site and business meet those needs. Yes, I know you have all the information in your head — but get it on paper.

This information will help any writers you hire to write articles for you. Even if you’re writing the articles, clear thinking and a clear description of your audience’s needs will help you in the writing.

Research keywords. These are words which your target audience uses when they want to find you via the search engines.

3. Create Your First Article Marketing Campaign

Now you’re all set to create your first article marketing campaign.

Decide:

* Which keywords and phrases you will target (one per article);

* How many articles you’ll write;

* How you’ll gauge the success/ failure of this campaign;

* Where, where and how you’ll use the articles. Make a list of article directories you’ll use.

4. One for All and All for One: Integrate Article Marketing Into Your Marketing Plan

Your first campaign is a trial. Once you’ve checked the results, you’ll need to integrate article marketing into your marketing plan.

Here’s an important tip: every article you have online brings you visibility; the results are cumulative.

Get started using article marketing to build your business today.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

Writing Web Articles Which Sell Products and Services

Are you writing Web articles to sell your products and services? Article marketing is a great way of promoting your business because the returns on your investment are greater than for any other form of advertising. Your articles stay online for years, and send traffic to your site for years.

However although your articles are advertising, they shouldn’t be perceived as advertising. Your customers should look on your articles as useful information you’re giving them to help them to make purchasing decisions, and for general educational purposes.

Here are four steps to writing Web articles which sell.

1. Who’s the Audience?

When you write an article, you’re providing information to your audience. So before you write, think about your audience. Who are they?

The easiest way to discover who your audience is is to check your Web site referrer logs. The search terms which brought your customers to your site will tell you who they are.

You can also create a simple poll to learn more about who your customers are. Offer a reward for completing the poll and keep the poll short.

2. What Does the Audience Need Help With?

When you know who your customers are, it’s time to think about what they need help with. Occasionally this is obvious; you’ll know by the enquiries you get and by the questions your support staff is asked.

But don’t wait to be asked about a particular product. Develop an educational campaign for each product and service which you offer. Providing education and instruction will cut down on the number of returns you get, and also on the number of support queries. Writing article is a perfect way to educate your customers.

3. Information Which Sells

Your customers buy a product because they want the benefits a product gives them. So if you can educate your customers about your products’ benefits with articles, you’ll sell more.

Some of the benefits of your products won’t be immediately obvious. Think about your products in terms of somebody who is completely new to them. You may know why your product costs more than competing products, but your customers don’t know. Educate them via articles.

4. the Resource Box Is an Advertisement

After you’ve given free information in your articles, the “resource box” or “bio” at the end of the article is your chance to promote your product or service. Use the bio in exactly the same way you’d use a classified ad or other advertisement. Spend time crafting each resource box carefully, it’s your chance to sell your customers.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]writing articles, article marketing, marketing, online marketing[/tags]

Article Marketing: Get More Value from Each Article

Would you like to get more value out of every article you write for article marketing? If you’re just using your articles once, you’re throwing money away. Discover how you can get more out of your articles.

Articles are powerful, and you love what they do for your business, but no matter how successful you are with your articles, they can do much more.

For example, in addition to syndicating your articles when you use them for article marketing, you should also be using your articles on your Web site or blog. Using your articles on your own sites is commonsense. But why not offer them to others in your business network too? Each additional site which publishes your articles gives you several more links, which boost your search engine rankings.

Let’s look at how you can get more value from each article.

1. Articles Are Assets So Start With the End in Mind: Think Multiple-Use for Your Articles

Your articles are business assets. Start thinking about additional ways in which you can use your articles BEFORE you write them (or have them written for you.)

For example, every business needs publicity. Offering a free report in your next press release would get you more publicity, both online and offline. So think about a topic for the report, and write five to ten articles on that topic — bearing the structure of your report in mind.

You’ll be able to use those articles for article marketing just as you usually do. Then you can transform them into a report by writing an executive summary, tweaking the articles, and writing a conclusion.

2. Review Your Article Archive Regularly

Review your article archive: which articles could you use again, in different ways? Could you tweak several dozen articles and turn them into an ebook, or a print book, which you could sell from your site?

Perhaps some of your articles could form the basis of podcasts, or videos.

3. Old Wine in New Bottles: Create a Blog from Your Articles and Sell the Blog

Businesses have discovered the power of blogs, but for many businesses starting a blog from scratch is a little intimidating. Check your article archive for topics you’ve covered. Select ten articles on the same topic, and tweak them slightly.

Next, buy a domain name, get hosting, and install a blog. Upload your tweaked articles. Promote the blog, and once it’s getting traffic, sell it.

4. Perfect Promotions: Use Your Articles for Publicity

Many businesses find that their articles make great publicity material. After all, you can reuse your articles in your business’s newsletter, can print them out as flyers and distribute them, and can add them to publicity kits.

Most business articles are evergreen, so you can continue to use articles for years to come.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Making article marketing work for your business

I’m a huge fan of article marketing. It’s the only form of advertising which keeps on working for you virtually forever.

With other forms of advertising, when you stop paying the advertising stops. With article marketing, your articles keep sending you search engine traffic. What’s not to like?

Here’s some great advice on article marketing from Chris Knight, the owner of Ezine Articles.

Biana Babinsky Interviews Knight:

“CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.

QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to EzineArticles.com (means you can also use your articles on your own website).

QUANTITY: After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an ‘article agent’ that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.”

[tags]article marketing,articles,ezine articles,article,marketing[/tags]

Easy Article Marketing – Earn Trust, Credibility and Cash

Article marketing is the best way to advertise almost anything online – and offline too, because some of your articles will be picked up and used in print magazines.

What astounds me however, is the fact that your articles will work for you forever – I have articles I posted online six and seven years ago which are still being published in ezines, on Web sites, and on blogs, today. That’s completely free advertising for years on end, from an article which took me half an hour or so to write.

The Big Benefits of Article Marketing – Trust and Credibility

Without a doubt, the biggest benefits of article marketing are the trust and credibility your articles give you.

With online scams so common, you need to build trust before people will buy from you, and there’s no better way than with articles. I urge you to write your articles yourself: you know your business best, and your enthusiasm comes through in your words.

When your articles are published online you win credibility. Each article indexed by Google and the other search engines gives you a credibility boost. When your articles are returned in search query results, Google is running a free ad for you – and your ad will keep running for years.

Cash from Article Marketing

Every article you write is a small Internet sales person working for you, tirelessly every day of the year. You know that people need to hear your name, or the name of your product many times before they buy, and your articles build that familiarity.

Easy Article Marketing Tips

I’ve been using article marketing with great results for years. Here are my best tips:

* Integrate your article marketing with your other marketing efforts. Use your articles in your own ezine, and post them on your site;

* The more articles you have working for you, the better – but ensure that their quality is high;

* If your business is in the doldrums, article marketing is not an instant fix. Your articles work for you over time, as they’re indexed by the search engines, and as they’re discovered by your customers;

* Share your best ideas and insights in your articles – as article marketing becomes more competitive, the better your articles, the better your results.

Start today, and make article marketing work for you.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Writing Articles – Three Tips for Success

Writing articles is an easy way to make money online if you’re just starting out on the Web. It can also boost any marketing strategy, bringing you more customers and sales. You can even base an entire business on articles.

I love writing articles and what it does for my business. If you’re not getting the success you want with your articles, these three tips will help.

1. Set goals for your articles – what do you want your articles to do?

Writing articles needs to be part of your strategy, so that you have a definite measurable goal for each article you write.

Let’s see how setting goals works in practice. Bill has a “cooking for kids” Web site. He set it up as a hobby, but it’s getting good traffic, and he’s making a small income. He wants to increase his income, and is writing articles as part of a marketing strategy.

He wants his articles to bring traffic to a new section of his site, focused on food allergies. He’s written the content, and a small report, which he offers site visitors as a free download.

He’s writing some 30 articles, over the course of several weeks, aimed at getting traffic to this new section of his site. This is his goal for the articles. It’s a measurable goal – he’ll review the traffic he gets in his Web statistics, as he writes and posts his articles to article directories.

2. Remember keywords, so your readers will find your article

Bill knows that the people who are interested in food allergies will find his articles via the search engines. Therefore, before he starts writing, he does some keyword research, to discover exactly which terms people use.

He then includes those keywords in his articles, with the primary keyword as part of an article’s title.

3. Create an overall strategy for your article writing

If you’ve tried writing articles before and are convinced that it doesn’t work, the reason it didn’t work for you is because you didn’t have an overall strategy for your article writing.

Staying with Bill’s situation, article writing is part of his overall marketing strategy. He sets goals for all articles he writes, and follows up on all his articles.

He checks his Web statistics once a week, and he knows exactly where his traffic is coming from, and how much traffic a particular article sends him. If an article sends lots of traffic because people are searching using a keyword, he adds more content to his site supporting that traffic. And he writes additional articles on that term too.

Writing articles is a wonderful way to make money online. Follow the above tips, and you’ll be thrilled with the results you get.

Discover how to make money online in your spare time with Angela Booth’s Sell Your Writing Online NOW training Not only will you discover how to write and sell articles, you’ll get complete training in how the Web works, so you can take advantage of the unlimited opportunities.

For free weekly writing tips sent to your Inbox, subscribe to Angela’s Fab Freelance Writing Ezine and receive “Write And Sell Your Writing: The Power-Write Report” immediately.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]home business,marketing,writing,Internet,make money,information, articles, article marketing[/tags]

Writing Articles – Free Advertising For Your Business

Want free advertising for your business? Writing articles is the answer. Unlike paid advertising, articles will keep on selling for you for years.

The more articles you write, the more prospects and customers you will attract. Since every Web site needs content, and the more relevant the content the better, articles are the ideal solution.

Whatever kind of business you run, articles can both provide content for your site, and advertising for your business.

However, even though you’re convinced that you should be writing articles for advertising and promotion, you’re not sure how to go about it. What will you write about?

Here are three ideas.

1. Educate Your Customers With Articles

Your ideal customer is knowledgeable and astute. He knows what he wants, and he buys your products because he’s at the right stage of the buying cycle.

Of course you’d prefer that all your site’s visitors were ready to by, but most will not be. Unless you take the time to educate these prospects, they will buy from someone else, when they are ready.

Articles can educate your prospects, moving them forward in the buying cycle, until they buy from you.

2. Provide Easy Tutorials Via Articles

Whatever you sell, your products are enhanced when you provide tutorials.

Think about the questions which customers ask, before and after the sale. You can answer their questions by providing tutorials, via articles.

Not only do tutorial articles help you to sell, they also create customer satisfaction.

3. Give Your Customers The Latest News

What’s new in your industry and in your business? News articles, which focus on the latest developments, are both a way of educating your prospects and customers, and a way of gaining credibility.

When you share your industry’s news with your customers, you’re seen as an expert in your area.

So now you have three ideas for writing articles which will not only advertise your business today, but which will go on advertising for years. What are you waiting for? Start writing – or hire someone to write for you.

Increase your profits with effective Web copywriting. Angela Booth’s new ebook “Web Copywriting Profits: DIY Copywriting” helps you to make sales every day. Discover how to double and triple your conversion rates and much more. Angela’s been selling online for years, and her ebook is packed with tips anyone can use.

Need direct Web copywriting help? Contact Angela at her Hot Web Copy site.

DIY Copywriting – the Secret to Business Success

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Article Marketing Success – Top Five Tips

Are you selling online? Then article marketing needs to be part of your marketing tool kit. Discover my top five tips for success.

Article marketing is simply using articles as an inexpensive form of advertising for your products. When you use other forms of advertising, once you stop paying for your ads, your advertising stops. Your articles however will keep on selling for you for years.

Therefore whatever you sell online, article marketing needs to be part of your process. Here are my top five tips.

1. Know your product and audience – ask questions

Every product or service you promote with article marketing has an audience. The more you understand your audience the more successful your article marketing will be.

For example, let’s say you’re marketing a weight loss product – a meal replacement drink. Start asking questions. Who would this appeal to? Why?

If you decide that the product appeals to women who are busy, and don’t have time to prepare diet meals, that gives you an enormous field for writing articles which will appeal to that audience, and who will buy your product.

2. Know your keywords for your article marketing campaign

Your audience will find your articles using search engines. “Keywords” are those words and phrases they’ll enter to be presented with your articles. So keywords are important. Create a list of keywords before you start writing your articles.

3. Create an article marketing campaign

Now you have your list of keywords, it’s time to create an article marketing campaign. Write down your goals for your campaign.

Next, decide how many articles you’ll write, when you’ll write them, and where you will post them, and start writing your articles.

4. Track your results

You’ll get the best results from your efforts when you track your campaigns. Remember that your articles will keep on working for you for years.

5. Engage your customers, even if they’re not ready to buy

Your customers will be at various stages of the buying cycle when they read your articles. Some will buy immediately, many will not. For those customers at earlier stages, you need a way to stay in touch with them until they’re ready to buy.

One way is to create an autoresponder system, to which you post your articles. Customers who want to learn more, can sign up to your autoresponder.

Easy article marketing

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Article Marketing – Low Cost, Effective Advertising for your Business

In any business, promotion costs money. Unfortunately, there are few businesses which can survive without advertising, so promotion is essential. Did you know that there’s a simple, low cost, highly effective advertising venue almost any business can use?

It’s article marketing.

Article marketing involves posting short articles, of around 500 words, to article directories around the Web. In return for the information you provide in the article, you can promote your business at the bottom of the article, in a paragraph or two called the “resource box” or “bio.”

Aside from the cost (free advertising) there are are three additional boosts article marketing gives you:

1. Articles provide backlinks – powerful links back to your Web site

Articles provide backlinks when posted to article directories, and they reach customers you could reach in no other way.

These backlinks also boost your rankings in the search engines, giving you organic traffic which directs prospects to your Web site for years.

2. Articles showcase your expertise

Credibility counts on the Web. The more you can showcase your expertise, the more your credibility builds.

Your prospective customers need to know that they can trust you before they will buy from you; article marketing builds that trust.

3. Articles when added to your Web site increase your site’s visibility in the search engines

In addition to posting your articles on the article directories, post articles on your own site. This increases the size of your site, and since each site page offers another way for prospects to find you, articles are a great way to build visibility.

No Time to Write? Hire Writers to Write Articles

If you and your staff have no time to write articles, you can find many article writers online who will be only too happy to write articles for you.

Article marketing is one of the most effective ways to advertise your business. Start using this unique opportunity today.

Articles from a top copywriter – build your business today

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

NEW – get quality articles from ContentBee

ContentBee offers you quality Web content from Angela Booth and her writing team. Angela has developed a team of writers to provide you with great Web content for your Web sites, ezines, newsletters, blogs, and also for article marketing (articles posted to directories as free advertising for your sites).

Order superb, well-written articles today. ContentBee provides articles for your sites and blogs, and promotional articles posted to article directories too.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing[/tags]