Tag Archives: article marketing

Social Media Marketing: Pinterest Sharing Is Growing, So Use It

social media marketing

You can’t be on every social media marketing channel, but if you’re not using it, consider adding Pinterest to your marketing. It’s popular among women, and is beating email as a sharing tool.

Marketing Land offers an infographic, and reports:

While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013.

Here’s why Pinterest is so popular: it’s addictive. You get onto the site, and before you know it, half an hour has passed.

How to use Pinterest for your business: three tips

Start by creating a Pinterest For Business account.

1. Make your images pin-able

If you’ve got a blog, add a social media plugin which includes Pinterest. This means that your visitors can pin your images at a click. Consider creating larger images than you usually do: 600 x 900 pixel images work well. Use Canva; it’s a free tool, and will help you to enhance your images even if you’re not a designer.

What if you’re in an industry which is short on images? Perhaps you offer a service, which doesn’t lend itself to glitzy images. That’s fine. Create some images using text. Pinterest has created rich pins, which make it easier to use Pinterest as a bookmarketing option.

2. Have fun with your boards

Create Pinterest boards with specific questions your website’s visitors have, or around a specific theme. For example, if you have an online business selling accessories, create boards for each kind of accessory, and for your designers too. Check out what major brands are doing. Keep your boards light-hearted.

Tip: pins are made for sharing, so subtly watermark your images with your logo.

3. Remember your pin descriptions: add information

Although the focus is on images, your text content is important too. Your Pinterest audience is shopping-minded, so add information to help them, such as prices. Remember – fun. If you can make your text interesting as well as useful, you’ll get more attention.

, and on Twitter: @angee

Free Advertising, Forever: Content Equals Sales

Sales

If you’re spending $5,000 a month on advertising, think about this… you can trim your advertising budget considerably, for (almost) free.

Content marketing has always been a popular option in the online world. I first became aware of it in 2002, a decade ago. In the years since, content marketing has been my primary promotional tool for a simple reason — it’s powerful and effective.

“Content marketing” essentially means offering free content, as advertising. OK, nothing is “free”. There’s no such thing as a free lunch, and never will be. You’ll either create your “free” Web content yourself, in which case there’s a time cost, or you’ll get it created for you, which means that you’ll spend money.

Here’s why I call content marketing FREE. Advertising costs money. You pay your $5,000 and you get your advertising — for a period. That period may be as short as a single day if you’ve paid for a newspaper ad, or as long as a month if you’re paying for a magazine ad.

Your ad spend puts your ad in front of your chosen audience for a time. Once that time passes, you’re done. Want more? OK — pay more.

Here’s the thing about content marketing: it lasts. I’m still getting traffic and sales from Web content articles I wrote a year, and even FIVE years ago.

The money I spent on advertising five years ago may or may not have paid off. Here’s what’s guaranteed: there’s no way I’m getting anything now from the money I spent then.

Can you see that content marketing might be a good idea?

Ezine Articles is an article directory. Here’s what they say about articles (content marketing), Monetize Your Article Writing Efforts:

“Articles are a fabulous way to share your expertise with the world while also sending interested readers to your landing page via your Resource Box. Once on your landing page, readers become potential customers and those customers are the essential element to selling your product or service. In the end, more customers equals more money.”

Syndicating some of your content, in the form of articles, is a good content marketing strategy. However, your primary strategy should always be to post your best content on your own site and blog. The content will keep working for you for years to come.

Content marketing is an investment. Start using it. It’s as close to free advertising as you’ll get.

Image credit

Article Marketing’s Death

Is article marketing dead?

Well, sort of.

After Google’s Panda update, I’m recommending to my clients that they post their quality content on their own sites, rather than on others’.

And yes, you do have quality content to share. Don’t worry about sharing “secrets”.

As I said in this blog post, Article Marketing: Still A Great Marketing Strategy For Any Business | Angela Booth’s Creativity Factory:

“What’s so secret about your ideas, your insights, and your processes? Why not share them?

Sharing does no harm, and it’s powerfully effective.”

I’ve noticed that article directories now want “quality content” — well, duh. Don’t we all. That doesn’t mean that you should oblige them, and build someone else’s business at the expense of your own.

Yes, article marketing was once cheap, cheerful and effective; it still is, but keep your good stuff where it belongs, on your own sites.

Create a plan for your content. Decide what you’ll publish, and when. Put someone in your organization in charge of Web content. Tell them to line up subject matter experts, and drag material out of them.

Big tip: use video. Don’t worry about the video looking home-made. Home-made is good, because it’s genuine. That doesn’t mean of course that you shouldn’t use professional videos — use them too, but focus on the in-house material you create, because it helps to humanize your business.

I’ve been using article marketing for a decade, but since Panda, I’m hesitant to post material anywhere other than my own sites. Your mileage may vary. But remember, quality content has value: don’t debase that value.

Article Marketing: Still A Great Marketing Strategy For Any Business

This past week I’ve had a couple of conversations with clients about article marketing — which I love — and the topic of “business secrets” came up.

I’ve got a “what secrets?” attitude.

What’s so secret about your ideas, your insights, and your processes? Why not share them?

Sharing does no harm, and it’s powerfully effective.

I share lots of copywriting secrets in my article marketing, and it doesn’t mean that clients will suddenly decide: “Hey — it’s easy. I’ve read an article, I can do it myself!”

It takes a little more than reading an article to become an expert at anything, so sharing your business secrets doesn’t mean that you’re giving away the farm. Obviously you’re not giving away proprietary information. You’re sharing what you know, how you do things, and what works for you, and that sharing shows your competence and expertise.

It engenders trust.

As I said in this article, Article Marketing: Why Articles are Your Most Valuable Promotional Tool | Angela Booth’s Creativity Factory:

“Article marketing helps to establish trust. Write articles in your field, promote the articles on article directories, and you will become an authority in your field, if those articles are useful.

So if you’re considering article marketing as a form of promotion, don’t hesitate. It gives you a lot of bang for a small amount of time invested.

When you consider that your articles will work for you year after year, and compare this with the ephemeral nature of advertising, article marketing is a great investment of your time and energy.”

If you’re hesitant about sharing your business secrets, ask yourself what’s so secret? People do business with people they know. The more you reveal, the more you’re known.

Article marketing is a powerful strategy: use it.