You can’t be on every social media marketing channel, but if you’re not using it, consider adding Pinterest to your marketing. It’s popular among women, and is beating email as a sharing tool.
Marketing Land offers an infographic, and reports:
While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013.
Here’s why Pinterest is so popular: it’s addictive. You get onto the site, and before you know it, half an hour has passed.
How to use Pinterest for your business: three tips
Start by creating a Pinterest For Business account.
1. Make your images pin-able
If you’ve got a blog, add a social media plugin which includes Pinterest. This means that your visitors can pin your images at a click. Consider creating larger images than you usually do: 600 x 900 pixel images work well. Use Canva; it’s a free tool, and will help you to enhance your images even if you’re not a designer.
What if you’re in an industry which is short on images? Perhaps you offer a service, which doesn’t lend itself to glitzy images. That’s fine. Create some images using text. Pinterest has created rich pins, which make it easier to use Pinterest as a bookmarketing option.
2. Have fun with your boards
Create Pinterest boards with specific questions your website’s visitors have, or around a specific theme. For example, if you have an online business selling accessories, create boards for each kind of accessory, and for your designers too. Check out what major brands are doing. Keep your boards light-hearted.
Tip: pins are made for sharing, so subtly watermark your images with your logo.
3. Remember your pin descriptions: add information
Although the focus is on images, your text content is important too. Your Pinterest audience is shopping-minded, so add information to help them, such as prices. Remember – fun. If you can make your text interesting as well as useful, you’ll get more attention.