Using PPC: new insidious form of click fraud

If you’re using Pay Per Click (PPC) advertising, you may be the victim of PPC fraud and not even know it.
You’re making sales, but those sales you’re paying big dollars for would have occurred anyway. You’re giving money to fraudsters.
Unfortunately, Google doesn’t seem to be aware of what’s happening, and it’s hard to see [...]

Published: 01-13-2010 | Link To This Entry | Related Entries: Pay Per Click

Copywriting Tips for Information Marketers

Are you an information marketer?
You know that the sales of your products depend on your professional copywriting skills. Let’s look at four tips which will help you.
1. Focus on Your Target Market
If your prospective buyer doesn’t feel that your sales page is speaking directly to him, you’ve lost a sale. This means that every [...]

Published: 09-01-2009 | Link To This Entry | Related Entries: copywriter

Article Marketing: How to Use It to Build Your Business

Are you cutting down on advertising because of the slowdown? You can’t eliminate marketing entirely, so you need to find low-cost advertising solutions. Try article marketing: it’s cost-effective, and the results in increased business can be dramatic.
Here’s how to use article marketing to build your business.
1. Revamp Your Web Site for a Traffic Bonanza
Start with [...]

Published: 02-23-2009 | Link To This Entry | Related Entries: business

Organic search and SEO versus paid search

I love Search Engine Optimization (SEO) because it’s a real challenge. However, although many people believe SEO is “free”, it’s not.
SEO takes time, experience and energy which you can eliminate when you opt for PPC or other advertising.
As SEO is Not Free Traffic says:
“… (SEO is)… Hard to quantify, hard to prove in [...]

Published: 04-17-2008 | Link To This Entry | Related Entries: SEO


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