Organic search and SEO versus paid search
I love Search Engine Optimization (SEO) because it’s a real challenge. However, although many people believe SEO is “free”, it’s not.
SEO takes time, experience and energy which you can eliminate when you opt for PPC or other advertising.
As SEO is Not Free Traffic says:
“… (SEO is)… Hard to quantify, hard to prove in [...]
Angela Booth, top copywriter, author and writing teacher.
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