PLR Bites The Dust At Amazon’s Kindle Store

August 16, 2011

It seems that Amazon’s finally taking a big stick to Private Label Rights (PLR) material at the Kindle Store, and it’s about time. I love the Kindle Store; I’ve bought many ebooks there and I’ll continue doing it. I love having lots to read. It annoys the heck out of me that people want to [...]

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Blog Block: Learning to Love Your Blog All over Again

August 15, 2011

Blogs need content. Shocking, right? That’s like saying a fish needs water… unfortunately, since water evaporates, sooner or later you’ll find yourself drying up. You’ve got a blog block. You have nothing left to say. Worse, you may feel a real aversion to blogging. Your blog feels like a weight on your shoulders. At this [...]

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Make More Sales Online: Tell Your Site Visitors What You Want Them To Do

August 14, 2011

If you’re not making sales online, or aren’t making as many as you feel you should, there’s a communications problem. You may feel that it’s totally obvious what you want your site’s visitors to do, but that’s rarely the case. Jill Whalen’s article, Converting Your Website Visitors One Small Step at a Time is excellent. [...]

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Article Marketing’s Death

August 13, 2011

Is article marketing dead? Well, sort of. After Google’s Panda update, I’m recommending to my clients that they post their quality content on their own sites, rather than on others’. And yes, you do have quality content to share. Don’t worry about sharing “secrets”. As I said in this blog post, Article Marketing: Still A [...]

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Online Drivel Moves Offline: Web Rubbish in Print

May 21, 2011

Last week I bought a large, bulky magazine. (Yes, a real, honest-to-goodness PAPER magazine, old habits die hard.) I won’t reveal the title or the magazine’s content, because that would make it too readily identifiable. I got home, made a cup of coffee, and put my feet up to read it. It took me all [...]

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Amazon Sells More Kindle Books Than Print Books

May 20, 2011

Amazon says that since April, Kindle ebooks have out-sold print books. It’s selling 105 ebooks for every print book. Tellingly, free ebooks have been excluded from the statistics. From Amazon Media Room:News Release: “‘Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we [...]

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Get Known: Hire a Ghostwriter — Celebrities Do

May 19, 2011

Celebrities do it: you can do it too. If you don’t have the time to write, you can nevertheless “write” articles and books — just hire a ghostwriter. Ghostwriters write articles, books and speeches for you. Those articles and books are published under your name. This is a common practice. Most books supposedly by celebrities, [...]

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Web Content: Write a Powerful About Page For Increased Traffic and Sales

May 18, 2011

Your “About” page is the most powerful page on your website. Whenever a site visitor reaches your About page, he’s there for a reason. He’s interested in you. He may buy. Therefore, rather than ignoring your About page, make it powerful. Treat it as the valuable page which it is. Your About Page Builds Credibility [...]

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Who Are You? Stand Out on the Web

May 17, 2011

You need to stand out online. You customer needs to get to know you, and trust you — within seconds of arriving on your site. When I’m writing Web content, my first step is research — I want to know who you are, so I can tell your customers who you are. Cloning others online [...]

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Magazine Advertising: Magazines Reaching New Audience Via iPad

May 16, 2011

It appears that magazine publishers are reaching a new audience via tablet computers. Here’s an interesting article, Popular Science iPad Subscribers are 95% New Readers | MediaWorks – Advertising Age, which reports : “We are excited to report that we’re getting a totally new audience in our tablet editions. At Popular Science the data has [...]

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