Apple’s Wonderful Copywriters: iPad Smart Cover

March 18, 2012

Apple has wonderful copywriters. Check out the headline above: Apple Smart Cover. One great idea on top of another. I could weep with sheer envy… But wait, there’s more Apple — Smart Cover — Cover up, stand up and brighten up iPad.: “Great looks. And even better moves. iPad is thin, sleek and flat-out amazing. [...]

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Google’s Content “Over-Optimization” Penalty: Oh, The Horror

March 17, 2012

Shock, horror… say it isn’t so! Google’s about to introduce an “over-optimization” penalty. Terrifying news if you’re still recovering from the mighty Panda and its iterations. This article, Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That, reports Matt Cutts as saying: “We are trying to make GoogleBot smarter, make our relevance better, [...]

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Writer Sells One MILLION Self-published Ebooks

March 16, 2012

Writer Gemma Halliday said: This month I hit a milestone in my self-publishing journey. I sold my 1 millionth self-published ebook. Kudos to Gemma! Gemma’s been published by the biggies, but she’s doing much better on her own. In this post, Gemma Halliday Sells Her 1-Millionth Self-Published Ebook!!!, she says: “So in 4 years at [...]

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Keywords for Profit: Maintain Your SEO Sanity

March 12, 2012

5 Tips for Choosing Keywords to Attract Customers and Inspire Sales If your webpages aren’t found, there’s no point in creating them. The way to ensure that they’re found is to give a little thought to keywords. Don’t worry – a little research goes a long way; there’s no need to obsess. Search Engine Optimization [...]

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Marketing Concepts: Explore Feelings to Trigger Inspiration

March 10, 2012

Need to develop a concept for a new product or service? Explore your feelings. They’re a trigger for inspiration. For example, I love the “petlessness” concept, How To Bring Out The Magic In Marketing | Fast Company: “The Leopold Ketel creative team provided a creative/strategic answer: What if, instead of saving animals, the Humane Society [...]

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Sick Of Twitter And Facebook Yet?

December 16, 2011

Someone told you your business needs a social media presence. You can see the sense of that yourself. What’s not to like about engaging your customers one-on-one? All that tweeting and posting gets to be tiring however, not to mention expensive. If you’re paying someone $60 an hour, and they spend two hours a day [...]

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After The Sale: How To Stand Out

December 15, 2011

The holiday season is upon us, and you’re shopping, shopping, shopping… this is a wonderful time of the year to do a little market research. Make notes on what retailers do well, and what they do badly. Here’s what sellers to both consumers and businesses do badly: they forget about the customer once the sale’s [...]

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Twitter for Marketers: Two Essential Elements You Need

December 14, 2011

Are you marketing on Twitter? The good news is that Twitter is easy to use; you can delegate tweeting to a staffer and go about your business. The bad news is that Twitter will be woefully ineffective if you don’t pay attention to your setup. To set up Twitter effectively, you need to devote thought [...]

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Brand You: Be Memorable, Create Your Own Bio

December 14, 2011

When I’m guiding new copywriters I’ve found that they have more difficulty with creating bios than with anything else. They can’t see their own worth. This is probably why the branding services I offer, at Freelance Resume Copywriter | Executive Bio Writer | Professional Resumes, Biographies and Company Histories are so popular. I help you [...]

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Overcome Twitter Guilt With Buffer

December 13, 2011

I love Twitter, but it’s also a prime source of guilt. I tend to read more than I tweet, especially on Flipboard. Although I’ve used apps which schedule tweets, I’ve been less than thrilled with them. Everything I tried was cumbersome and boring, until I discovered Buffer. Buffer takes tweet scheduling, and as this post [...]

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