Web Writing Secrets: 4 Ways to Get Your Web Content Read

February 27, 2010

Are you writing web content? If so, your primary aim is to get your content read. As you know competition is becoming heavy online, so you can no longer assume that readers will flock to your site automatically. Let’s look at four ways you can get your content read. 1. Make Your Content Relevant to [...]

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Using PPC: new insidious form of click fraud

January 13, 2010

If you’re using Pay Per Click (PPC) advertising, you may be the victim of PPC fraud and not even know it. You’re making sales, but those sales you’re paying big dollars for would have occurred anyway. You’re giving money to fraudsters. Unfortunately, Google doesn’t seem to be aware of what’s happening, and it’s hard to [...]

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Twitter’s big paydays: Google and Bing indexing

December 21, 2009

Google and Microsoft have both signed deals with Twitter to index Twitter’s content. Content-Search Deals Make Twitter Profitable – BusinessWeek reports: “In exchange for making short blogs, known as tweets, searchable on Google, Twitter will receive about $15 million, the two people say, adding that the Microsoft partnership is worth about $10 million. ‘The deals [...]

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Copywriter: Hiring the Web Copywriting Services You Need

November 2, 2009

Do you want to hire a copywriter? To get the best results, you need to communicate exactly what you need, and the results you want from the copy that’s written for you. Here are three tips which will help you when you’re hiring copywriting services. 1. Sad Truth: Most Professional Copywriters Don’t Understand the Web [...]

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Copywriting help to get the job you want

November 2, 2009

I’ve had several questions about my services for job hunters this week. If you’re job hunting, a copywriter can help. Visit this page, and drop me an email to discuss your situation. Freelance Resume Copywriter | Executive Bio Writer | Professional Resumes, Biographies and Company Histories: “As a top copywriter, I’m thrilled to write personal [...]

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Marketing Power: Grow Your Website With Great Web Content

September 20, 2009

Do you have a website? Perhaps you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content. However, creating it can be a hassle. You’re busy, and [...]

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Think that all that Web 2.0 and social networking stuff is just a waste of time?

September 9, 2009

Hate all things Web 2.0? You might want to rethink that. Many businesses are finding benefits. McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica reports: “‘We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a ‘networked company,’ linking themselves with [...]

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Search advertising without keywords?

September 8, 2009

If you check your web site’s search query logs, you know that many searches are completely unique. These are long phrases, which you’d need psychic ability to predict. However, they do give you a clue to the mindset of part of your site’s audience, and can be useful when you’re researching keywords for your advertising. [...]

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Professional Copywriting Services: Choose the Right Copywriter

September 1, 2009

Looking for professional copywriting services? Choosing the right copywriter for your particular product or service can be a real challenge. Let’s look at some ways in which you can ensure that you’re pleased with the copy you’re paying for. 1. Make the Brief As Detailed As Possible The “brief” is your description of the project. [...]

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Copywriting Tips for Information Marketers

September 1, 2009

Are you an information marketer? You know that the sales of your products depend on your professional copywriting skills. Let’s look at four tips which will help you. 1. Focus on Your Target Market If your prospective buyer doesn’t feel that your sales page is speaking directly to him, you’ve lost a sale. This means [...]

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