Simple Content Marketing: 4 Tips for Success

Hate writing? Me too, at times, even though it’s what I do. Whenever I don’t want to write, I check to see if I have a plan for what I want to accomplish with that piece of writing. Usually, that’s the problem: I don’t have a plan which is easy to execute. Similarly, when my content marketing clients have challenges, the first thing we look at is their plan.

CMI created a good one page content marketing strategy plan you can check out. Create your objectives, goals, and strategies, then create your plans for your content.

With your plans in place, let’s look at some tips for success for SIMPLE content marketing. Suggestion: keep your plans simple until you have feedback. Then you can adjust your plans.

1. Promote your content: online and offline

With some 30 million pieces of content flowing onto the Web each day, the days when you could publish a blog post and sit back and relax, are long gone. Luckily content’s easy to promote. We’ll look at ways to promote content in another blog post.

Make your own list of how you’ll promote your content. Tackle easy methods first. Get staff to promote the content on their own social media accounts, and of course, promote it on social media yourself. Set up a page on Google+. If you have page on Facebook, expect to pay to promote your content there.

2. Get help: collaborate on content with suppliers, your industry, and even competitors

Broaden your reach for content. Discuss content with your suppliers. If you have an industry group, contact them and ask how they’re promoting your industry. If you know what advertising they’re doing, consider piggy-backing your content onto that.

Consider collaborating with your competitors too. There’s power in numbers. Today, your biggest challenge is getting traction and visibility. When you band together with others, their audience and your audience combine.

Collaboration can work to generate publicity too. Here’s an easy way. Make a friendly competition public, for the public good. Have a competition to see which company can raise most money for a worthy cause. Or raise money together. Either way, your collaboration can generate publicity.

3. Use keywords to find topics, and brainstorm (keywords still matter, sort of)

I know. The days of “keyword” content are over. However, keywords come in handy to help you to generate ideas for topics, because they show you searchers’ intentions. I’ve been using KWFinder for keywords.

4. “Content” can be anything you choose: keep it simple

Consider various forms of content. Keep thinking “simple.” It’s easy to get stuck developing complex ideas. Images on Instagram may work for you.

If you’re writing articles for your blog, consider using them to create videos on YouTube. Demonstrate your tips, if you’ve created a tips article, for example. Or demonstrate a feature of your product.

So there you have it. Keep your content marketing simple, and you’ll succeed.

Article Fire Storm: content strategy secrets

I created Article Fire Storm for writers, but anyone who’s using content marketing can benefit from the program. The four-week program helps you — or whoever’s responsible for content in your company — to get a handle on content, and use it profitably. Check it out.

Top Ten Content Marketing Mistakes — And Simple Ways To Fix Those Boo-Boos

Here’s a slide deck which covers easy fixes for the most common content marketing mistakes. Once you’ve got the mistakes fixed, you can develop a strategy which helps you to make content work for you.

Top Ten Content Marketing Mistakes – Created with Haiku Deck, presentation software that inspires

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Sponsored Content: Ads That Get Read

If you’re not doing content marketing yet, you’re thinking about it. This study reports that 86% of North American B2B businesses are using content marketing in 2015. Sponsored content, also called “native advertising” is a form of content advertising.

In a sense it’s the successor to old-style magazine advertorials. But where advertorials — I’ve written more than a few in my time — plugged the advertiser’s product, sponsored content doesn’t. It’s going for the click, and aims to look innocuous, to blend in to its surroundings. That’s where the “native” comes in. It’s advertising designed not to look like advertising.

Let’s look at an example, clipped from News.com.au.

Sponsored content appears on News.com.au as it does on many news sites; in this instance, it’s called “News From Around the Web”.

Sponsored content is all about the headline, and history junkie that I am, I couldn’t resist a click on the Titanic mystery article, sponsored by Ancestry, via Outbrain. The article’s 400 words, and it’s an article, rather than an ad. The only clue you get that it’s advertising is the website on which it appears, and the final sentence.

Sponsored content’s replacing banner advertising

With straight banner advertising dead, sponsored content is its replacement. Unfortunately, as Mashable points out, marketers lose the plot. They get hypnotized by clicks, and a lot of sponsored content is just click-bait. Where’s the return on investment?

Making sense of sponsored content

Sponsored content can be hugely valuable. Your content appears on a heavily-trafficked website, and you’ll get clicks. However, there are challenges, because this is a new area of advertising.

Inc.com reports:

“Sponsored content represents a burgeoning opportunity for brands to connect with consumers in the comfort of their most trusted environments–the publications they go to for information and entertainment. Yet, as a relatively new form of advertising, the realm of sponsored content is largely unexplored and unknown. This will be the year that brands come to know sponsored content intimately–and embrace it wholeheartedly.”

Yes, sponsored content is a growing opportunity. If you’re using content marketing, sponsored content is your next step. It’s advertising, but it’s ads that get read.

Want more info? Contact me if you’re wondering whether sponsored content could enhance your marketing this year.

 

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Productivity in 2015: Save Your Sanity

We’re barely two weeks into 2015, and if you’re anything like me, you’re exhausted already. I just realized that I spent the entire working day being hugely productive. But I didn’t do my most important task. Productivity isn’t easy. You can be immensely productive, doing things that while important, aren’t essential.

My solution: My 1-3-5 List

I LOVE my bullet journal, but its tasks exist as lists, and it’s all too easy to migrate tasks. You jot tasks down as you think of them. You can prioritize, but you get used to glancing at the day’s list, and are lulled into complacency. You’re aware that you should be doing your Priority One task, but you get caught up in less important tasks, and before you know it, the day’s over. I’ll be implementing the 1-3-5 rule from now on.

If you haven’t heard of the 1-3-5 rule, basically, it’s this:

Complete One Significant Task Before Lunch (Your Least Favorite One, if Possible)

Here’s a website where you can list your tasks.

I’ll keep using my bullet journal, but I’m making sure that my main BIG task for the day gets done. Before lunch. I’m listing it right beside the day’s date, and am drawing a frame around it in red ink. If that doesn’t help me to remember, I’ll write the task on my hand.

If your task has many tasks, it’s a project

I made a fatal error with the big task I didn’t get done; I wrote it down as a task, without thinking about it. Since it’s comprised of many tasks, it’s a project. I should have created a plan for it, and then itemized the tasks. Obviously. Now I can see that. :-)

So that’s my next task: turn the “task” into a project. Then… create a plan for the project. And put a big red frame around it for tomorrow.

NEW — Copywriting Beginners’ Creative Gold Rush

Check out the exciting new program we’ve developed for newbie copywriters, Copywriting Beginners’ Creative Gold Rush. I love it, because it’s working so well for students.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

5 Ways to Energize Content Marketing in 2015

2015 is a bright new year. Will this be the year that you make content marketing work for your business? If you feel that your strategies aren’t working as well as they should, let’s look at some ways you can energize your efforts.

1. Consider your readers: your ideal customers

Too many companies try to create “viral” content which goes nowhere. Or, even worse, becomes wildly successful… but your sales results are a big fat zero. To add insult to injury, your viral content increases the cost of your bandwidth.

Focus on your customers. Create a persona (an avatar if you like) who respresents your ideal customer. What are her likes and dislikes? What challenges does she have? Once you zero in on your ideal customer, not only does content creation become easier, it will also attract that customer.

2. Remember email: give it the attention it deserves

In the early days of the Web, email was all there was. Gradually, companies stopped paying attention to email. Consider this. It’s very easy to create a series of email messages. Add the messages to your autoresponder, and they go out to everyone who signs up for it.

Yes, it takes a little energy and creativity to create a series which is not only opened and read, but remembered — and which gets results. A successful series can keep working for you all through 2015.

3. Snap photos: use them everywhere

Politicians stroll around with a cameraman in tow, and there’s a good reason for that. Every company has more photo opportunities than they ever use. Unboxing videos are hugely popular on YouTube — they should be boring, but people love them. Make a list of photo opportunities and snap at least five photos every day. And use them.

4. Share and RESHARE your content

Share your content on social media more than once. People dip in and out of social media. No one sits and reads their Twitter feed. They dip in occasionally, and they glance at Pinterest, Facebook, Google+ and LinkedIn when they have a moment.

Use a scheduler like Buffer, and share your content more than once.

5. Add calls to action to everything

If you pay attention to nothing else, pay attention to this. Add calls to action to your content. When I do a marketing audit for a company, one of the first things I check is that calls to action are happening. Usually they’re not. It may seem obvious that your customers know what to do, but they don’t.

Tell people what you want them to do: call you, subscribe to your mailing list, visit a page on your website… Every piece of content needs a call to action. Adding them is the simplest way to energize your content marketing in 2015.

 

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.