Angela Booth’s Creativity Factory

I’ve had several questions about my services for job hunters this week. If you’re job hunting, a copywriter can help.

Visit this page, and drop me an email to discuss your situation. Freelance Resume Copywriter | Executive Bio Writer | Professional Resumes, Biographies and Company Histories:

“As a top copywriter, I’m thrilled to write personal brand statements, bios, resumes and cover letters to help you to get the job you want. These days, it’s not enough to be good at what you do, you need to present yourself in the best way possible.

You need to guide others’ perceptions of you: bragging (in a good way) to highlight your achievements and to help you to stand out from the crowd. You need to build your personal brand.”

Do you have a website? Perhaps you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

Technorati Tags: marketing, internet marketing, search engine marketing, web marketing, website marketing, web site marketing

Hate all things Web 2.0?

You might want to rethink that. Many businesses are finding benefits.

McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica reports:

“‘We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a ‘networked company,’ linking themselves with customers and suppliers through the use of Web 2.0 tools.’ The more effort companies put into Web 2.0, the more they report getting out of it.

Unsurprisingly, the most often-reported business benefits of Web 2.0 are a greater ability to share ideas, improved (and faster) access to knowledge experts, and reduced costs of communication, travel, and operations. Businesses also report a decreased time to market and improved employee satisfaction.”

Technorati Tags: Web 2.0, social networking, business

If you check your web site’s search query logs, you know that many searches are completely unique. These are long phrases, which you’d need psychic ability to predict. However, they do give you a clue to the mindset of part of your site’s audience, and can be useful when you’re researching keywords for your advertising.

Here’s some exciting news: keyword-based paid search may soon be a thing of the past. Google will do all the hard work of advertising for you.

The explanation is in this article Coming Soon: Paid Search Without Keywords which reports that paid search without keywords is important because of (among other things):

“Increased searcher sophistication.

In his keynote, Nick provided an example related to cashmere sweaters that demonstrated this point well. He stated in 2007, people searched for cashmere sweaters 47 different ways. In 2008, people searched for the same keyword phrase 73 different ways. It’s becoming a headache for advertisers to anticipate and react to so many different queries. Should advertiser prowess be measured based on mind-boggling attention to long query keyword detail?”

If paid search gives you migraines as you manage thousands of keywords, you’ll be praying that paid search without keywords arrives soon.

Technorati Tags: marketing, search marketing, keywords, paid search