web content Archives

The content you put on your site is vital. Ideally, your site should be content rich, with lots of information to attract traffic.


Marketing Power: Grow Your Website With Great Web Content

Do you have a website? Perhaps you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.
However, creating it can be a hassle. You’re busy, and so [...]

Web content: develop the best content for your site

The Web changes fast. If you created a Web site a year or two ago, you may be surprised at how much competition you have now. That competition will only increase in the future. However, if you’ve already got a site that’s “aged” you can stay ahead of your competition.
The best way to stay ahead [...]

Big-brand magpies: see it, love it, take it

Life is so simple when you’re a brand: just be a magpie. You can recycle all the bright shiny objects you find on the Web, and make money.
AOL’s Love.com Spams Google to Bits | SEO Book.com reports on an example of this:
“Love.com is a mashup of remixed twitter posts, youtube videos, aggressive 3rd party [...]

Blogs have gone mainstream

I’m a huge fan of Business Week’s 2005 “Blogs Will Change Your Business”; I’ve used it many times to explain the WHY of blogging to copywriting clients and others.
Here’s a new story from Business Week, Beyond Blogs, which reports:
“SERIOUS GOOGLE JUICE
Turned out it wasn’t quite that simple. The magazine article, archived on our Web [...]