Creating Websites The Easy Way

Creating Websites The Easy Way

If creating websites is part of your job, you want to do it the easiest way possible. I’ve recently become a fan of template-based website-creation tool Squarespace.

After using it, I was so impressed I transferred my writing classes website to the platform. My reasons included: ease of use, as well as easy commerce. By the way, I have no connection to Squarespace, I just like the product.

Easy one-page websites that look great on any device

Squarespace is great for one-page websites:

What’s a “one-page” website?

Just what it says. A single page. A website which consists of one page minimizes distractions. You have just the one page, with one (and only one) message. Clutter, such as navigation controls, has gone.

A decade ago, these kinds of pages were called “buy or leave” sales pages, and that sums it up. You give the visitors to your page just enough information for them to take action on what you offer.

Squarespace calls them Cover Pages; you can have a “website” set up in minutes. You can create as many one-pagers as you like. They’re great for sales pages, because there’s nothing to distract your customers.

Set up a store too, fast

Squarespace’s easy commerce is also useful if you just want to sell something, and do it fast. It’s great for digital downloads; just upload your file, and create a new product.

Apps: manage your website on the go

Squarespace has a good suite of tools to help you when you’re out and about. Blog, check your metrics, or just make a note.

I’m always looking for ways to be more productive. Squarespace helps. Check it out.

Achieve the professional writing career YOU want with Team Up

Team Up Writing Coaching

Never have there been so many writing opportunities. We writers are very spoiled. You can achieve almost any writing goal you care to set. However, that doesn’t mean that it’s easy. You need to create a strategy to achieve your goal, and a plan. Team Up’s been helping writers to achieve their goals for several years.

Today, YOU can begin to build a great writing career too. Write with Angela — Team Up is fun. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Content Ideas: Easy Types Of Content

Content Ideas: Easy Types Of Content
At least once a week, a client complains that they’re all out of content ideas. I created a quick mind map of easy types of content for them. The map usually sparks lots of fresh ideas, and inspiration. They realize that they have content which can be repurposed.

You have more content than you think you do

Often, all unknowing, a client has a mass of content that’s able to be repurposed. Product manuals, for example. Yes, I know that sounds dry and horrid, but if you’ve ever searched online for a product manual for a stove or a washer, you know that generally all you’ll find is a bunch of scraper websites. (Why Google allows this kind of junk is beyond me. It’s beyond frustrating to wade through this rubbish, deeper and deeper down rabbit holes of more and more scraper websites.)

Where there are scraper websites, there’s interest. The scrapers only use keywords for which people are actively searching. People search for product manuals every day. So, if you’re in a business which has product manuals dig them out and post them. Don’t forget older products which are a few years old. Create a special section on your blog called “manuals” and post away. Scraper sites will hate you. :-)

Advertising is content too

You’ve paid an agency for marketing collateral, or the manufacturer or distributor of a product has provided you with promotional materials. That’s all fine. However, there’s no law which says you can’t create your own materials.

Recently I was working with a client and asked him whether he used his own product. He gushed that his wife loved it (it was an appliance), and it saved so much time, and was so easy to use, and so on and so forth.

“Why isn’t that on your website?” I asked.

He could easily have posted everything he told me onto his website, but he didn’t think of it. If you love and use what you sell, why wouldn’t you talk about it? Ask your customers for their experiences too. Post them.

Closeouts: check out the bargains to help you to write more, and sell more

Writing programs to increase your profits, from today -- closeouts mean you SAVE

To meet my goals for 2015, I’m closing out some of our bestselling programs, so that I can focus on coaching and publishing. This means that you get special offerings on some of our current programs. When they close, they’ll close for good. And yes, you receive coaching with them too. :-) Enjoy.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Simple Content Marketing: 4 Tips for Success

Hate writing? Me too, at times, even though it’s what I do. Whenever I don’t want to write, I check to see if I have a plan for what I want to accomplish with that piece of writing. Usually, that’s the problem: I don’t have a plan which is easy to execute. Similarly, when my content marketing clients have challenges, the first thing we look at is their plan.

CMI created a good one page content marketing strategy plan you can check out. Create your objectives, goals, and strategies, then create your plans for your content.

With your plans in place, let’s look at some tips for success for SIMPLE content marketing. Suggestion: keep your plans simple until you have feedback. Then you can adjust your plans.

1. Promote your content: online and offline

With some 30 million pieces of content flowing onto the Web each day, the days when you could publish a blog post and sit back and relax, are long gone. Luckily content’s easy to promote. We’ll look at ways to promote content in another blog post.

Make your own list of how you’ll promote your content. Tackle easy methods first. Get staff to promote the content on their own social media accounts, and of course, promote it on social media yourself. Set up a page on Google+. If you have page on Facebook, expect to pay to promote your content there.

2. Get help: collaborate on content with suppliers, your industry, and even competitors

Broaden your reach for content. Discuss content with your suppliers. If you have an industry group, contact them and ask how they’re promoting your industry. If you know what advertising they’re doing, consider piggy-backing your content onto that.

Consider collaborating with your competitors too. There’s power in numbers. Today, your biggest challenge is getting traction and visibility. When you band together with others, their audience and your audience combine.

Collaboration can work to generate publicity too. Here’s an easy way. Make a friendly competition public, for the public good. Have a competition to see which company can raise most money for a worthy cause. Or raise money together. Either way, your collaboration can generate publicity.

3. Use keywords to find topics, and brainstorm (keywords still matter, sort of)

I know. The days of “keyword” content are over. However, keywords come in handy to help you to generate ideas for topics, because they show you searchers’ intentions. I’ve been using KWFinder for keywords.

4. “Content” can be anything you choose: keep it simple

Consider various forms of content. Keep thinking “simple.” It’s easy to get stuck developing complex ideas. Images on Instagram may work for you.

If you’re writing articles for your blog, consider using them to create videos on YouTube. Demonstrate your tips, if you’ve created a tips article, for example. Or demonstrate a feature of your product.

So there you have it. Keep your content marketing simple, and you’ll succeed.

Top Ten Content Marketing Mistakes — And Simple Ways To Fix Those Boo-Boos

Here’s a slide deck which covers easy fixes for the most common content marketing mistakes. Once you’ve got the mistakes fixed, you can develop a strategy which helps you to make content work for you.

Top Ten Content Marketing Mistakes – Created with Haiku Deck, presentation software that inspires

Copywriting Mastery 2016: Build a Six-figure Copywriting Business

Copywriting Mastery 2016: Build a Six-figure Copywriting Business

Copywriting is highly lucrative. Word for word, you’ll make more money as a  copywriter than you will with other kinds of writing.

Could YOU become a copywriter? I’ve often said that if you can write an email message which gets a response, you can write copy. Yes, YOU.

We’ve updated Copywriting Mastery for 2016. It remains the most powerfully effective, and easiest, copywriting course ever.

Of course, you receive personal guidance from me. Join us. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

Earn while you learn, with Angela’s Writing Classes..

5 Ways to Energize Content Marketing in 2015

2015 is a bright new year. Will this be the year that you make content marketing work for your business? If you feel that your strategies aren’t working as well as they should, let’s look at some ways you can energize your efforts.

1. Consider your readers: your ideal customers

Too many companies try to create “viral” content which goes nowhere. Or, even worse, becomes wildly successful… but your sales results are a big fat zero. To add insult to injury, your viral content increases the cost of your bandwidth.

Focus on your customers. Create a persona (an avatar if you like) who respresents your ideal customer. What are her likes and dislikes? What challenges does she have? Once you zero in on your ideal customer, not only does content creation become easier, it will also attract that customer.

2. Remember email: give it the attention it deserves

In the early days of the Web, email was all there was. Gradually, companies stopped paying attention to email. Consider this. It’s very easy to create a series of email messages. Add the messages to your autoresponder, and they go out to everyone who signs up for it.

Yes, it takes a little energy and creativity to create a series which is not only opened and read, but remembered — and which gets results. A successful series can keep working for you all through 2015.

3. Snap photos: use them everywhere

Politicians stroll around with a cameraman in tow, and there’s a good reason for that. Every company has more photo opportunities than they ever use. Unboxing videos are hugely popular on YouTube — they should be boring, but people love them. Make a list of photo opportunities and snap at least five photos every day. And use them.

4. Share and RESHARE your content

Share your content on social media more than once. People dip in and out of social media. No one sits and reads their Twitter feed. They dip in occasionally, and they glance at Pinterest, Facebook, Google+ and LinkedIn when they have a moment.

Use a scheduler like Buffer, and share your content more than once.

5. Add calls to action to everything

If you pay attention to nothing else, pay attention to this. Add calls to action to your content. When I do a marketing audit for a company, one of the first things I check is that calls to action are happening. Usually they’re not. It may seem obvious that your customers know what to do, but they don’t.

Tell people what you want them to do: call you, subscribe to your mailing list, visit a page on your website… Every piece of content needs a call to action. Adding them is the simplest way to energize your content marketing in 2015.

 

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.