Copywriting, marketing with SEO and SEM, advertising and branding
Want a free ad on Google – forever?
Here you go: focus on your description meta tag – and your page title tag too.
3 Things Your Description Tag Must Contain | Internet Marketing Strategy: Conversation Marketing reports:
“A reason to click. Why should I visit Whirlpool’s web site? Hmmm. Good question. Maybe they could say something [...]
What’s an “SEO copywriter”? This term is often tossed around by newbies, and is a fair indicator of fatal Web copywriting mistakes you should avoid. Here they are.
Let’s start at the beginning. Copywriting is marketing. Copywriting isn’t writing educational or informative material. It’s writing words that sell, whether online or offline. That’s all it is. [...]
Effective Web copywriting helps customers to make the decision to buy. It’s different from writing copy for print, because many of the cues which lead to sales are missing. You need to supply them.
Many businesses just give up on making sales via their Web site. A common complaint is: “We tried it, and it [...]
Copywriting for the Web is different from writing for print. While the old copywriter’s formula, AIDA (Attention, Interest, Desire, Action), is still important, relevance is even more vital, because it will help you to cut your bounce rate.
The term “bounce rate” is defined in various ways. For our purposes, it’s the speed at which visitors [...]
Info Product Maestro: Make $500 a Day with Your Information Products
Are you make as much money as you could be making? Chances are that you're not. There's no shame in this. Writers often struggle to find their own special niche.
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Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips