Market Your Ebooks To Get Out Of Keyword Hell

Market Your Ebooks To Get Out Of Keyword Hell

Authors complain about marketing, but it’s necessary, otherwise you won’t make sales. There are endless ways to market your ebooks.

Sadly if you’re relying on tags and keywords to make your ebooks discoverable, you’ll hit a snag. Some authors on Amazon cram their titles with a dozen keywords, so your book is pushed back ten or 30 pages deep in the search results.

Authors have complained about keyword-cramming for years. Sooner or later Amazon will conduct a purge. In the meantime, do some easy promotions yourself. It’s not difficult, and it needn’t take much time.

The process I share in Ebook Dominance works. And yes, it takes just 15 minutes a day. Be consistent; do a little each day. You’ll start selling, and then you’ll sell more.

What if you can’t spend 15 minutes a day?

For most of my pen names I can’t spend 15 minutes a day either. I’d be lucky to spend 30 minutes a month promoting most of them.

There’s a solution — your readers’ list.

The marketing key: your readers’ list

As soon as I set up a new pen name, I set up a readers’ mailing list for that name. I add the signup code to a page on Facebook, or on a blog. Then I add the signup page’s URL to the back matter of each ebook under that pen name.

Try this simple strategy yourself.

You’ll slowly get subscribers. To build subscribers quickly, make an ebook free, and then promote it on one of the many “free ebooks” promotional websites. Or run some Facebook ads.

Be patient: everything you do counts, it’s cumulative

I discuss consistency in Ebook Dominance . Keep up your marketing chores. You’ll see results.

The other day I burst out laughing when I read a gleeful email message from a student. She forwarded her message of her pending payment from Amazon, and told me how much the payment was. The sum made me blink. I laughed because this was student who “hated” marketing. Her message ended with: “you were right! I’m glad I didn’t quit.”

Don’t you quit either. Market your ebooks. It doesn’t take much effort.

Ebook Dominance: sell more copies of your ebooks, every day

Ebook Dominance: Market and SELL Your Ebooks In Just 15 Minutes A Day

Discover the marketing secrets of bestselling authors — you can market in minutes, from the comfort of your sofa…

How would you feel if your sales doubled, then tripled — and then YOU hit the Kindle hot sellers’ lists?

Ebook Dominance helps you to turbocharge your marketing, and sell more ebooks today.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Kindle Fiction Boom For Savvy Authors

Kindle Fiction Boom For Savvy Authors

Clever authors are enjoying something of a boom on Amazon’s Kindle Store. 69% of the 50,000 bestselling ebooks on Kindle Direct Publishing are genre fiction.

Choosing a hot-selling genre makes all the difference to sales. Our latest program, Write and Sell Commercial Fiction FAST: Bestselling Kindle Genre Fiction Cheat Sheets, gets authors up to speed on genres.

From the press release:

A “genre” is simply a category of fiction. Genres include romance, mystery, thrillers, and fantasy. There are dozens of genres, and even more sub-genres of these genres.

Angela Booth believes that authors can sell more ebooks when they narrowly target their latest ebook to a well-defined genre. “With a million new ebooks released on the Kindle Store every four months, getting their new ebooks found is a real challenge. By targeting sub-genres of popular genres, authors can increase their visibility, and therefore their sales. They can also find loyal readers.”

Angela’s students have found that their sales increase when they target their ebooks to specific sub-genres within genres. She says: “An author can write wonderful books. With a little effort, that author can help readers to find his books — and sell many more ebooks than he otherwise would.”

How to find top-selling fiction genres on Amazon

I discussed finding top-selling genres in this article, Write And Sell Kindle Fiction: Focus On Genre.

Write and Sell Commercial Fiction FAST: Bestselling Kindle Genre Fiction Cheat Sheets

Write and Sell Commercial Fiction FAST: Bestselling Kindle Genre Fiction Cheat Sheets
Write and Sell Commercial Fiction FAST: Bestselling Kindle Genre Fiction Cheat Sheets

Whether you’re a new fiction writer, or are an experienced pro, you need hungry markets for your books. Genres come in and out of fashion. Discover the hot genres on the Kindle Store — and write what’s selling NOW.

Our comprehensive new program not only reveals the hottest selling genres, it also helps you to write and SELL them. Enjoy. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Ebook Publishing: Author To Publisher

booksBnimble

Considering ebook publishing? It’s taking off. Keep in mind that if you’re a self publishing author, you’re a publisher too.

I’ve long been a fan of mystery novelist Julie Smith. Her books are engaging, and enjoyable reads. These days, Julie Smith is also an ebook publisher at booksBnimble.

According to this article, she invested $50,000 in her publishing business, which is growing steadily:

At first, the sales trickled in. Four or five in one week. Four or five in a day. As she added more authors, she also acquired the rights to her backlist, renewing sales of her own novels.

Interest in the company’s roster swelled: 2,700 copies sold in 2011, 17,900 sold in 2012, and 98,800 sold last year, according to figures provided by Smith.

Which goes to show, in ebook publishing, as with any business, you need to be patient and wait for the business to grow.

By the way, if you write mystery novels, Julie is currently accepting submissions.

I love this book guarantee on their About page: “We’ll give you your money back if you find as many as five errors. (That’s five verified errors–punctuation or spelling that leaves no room for judgment calls or alternatives.)”

Ebook publishing: if you’re an ebook author, you’re a publisher too

Self publishing authors can learn a lot from Julie Smith’s commitment to quality. All books need editors, and that includes self published books. Can’t afford professional editing? You can always trade editing tasks with a fellow author, if money’s tight.

You can also take to heart that you’re running a business, and as you can see from booksBnimble, businesses take time to grow. That doesn’t mean you need to rush and self publish your ebooks before they’re ready. However, the more ebooks you have available, the more you will sell.

Some readers will buy everything you write. I’m very much like that — if I enjoy an author, I’ll buy every book on Amazon.

It makes me laugh when I read that “too many books” are being published. As a voracious reader, who reads around ten books a week, I know that’s nonsense. Readers know what they enjoy, and are always looking for new authors they can glom onto.

Julie Smith is an inspiration. However, no matter how much success she achieves as  a publisher, I hope she continues to write her mystery novels.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Make Money Self Publishing: Use What You Have

Make Money Self Publishing: Use What You Have

You want to make money self publishing, but you’re not a writer. On the contrary: write something, anything, and you’re a writer. As I tell my copywriting students, if you can write an email message and get a response, you can write copy. Similarly, if you want to write an ebook – to make money, or get leads for your business, or build your platform – you can.

Just use what you have. No matter how old or young you are, you have endless topics for nonfiction ebooks, based on your own experiences, and those of your family, friends and colleagues. You can even use the events of your life for fiction.

A BIG tip: when considering nonfiction topics, remember What’s In It For Me (WIIFM). Everyone is totally consumed with self-interest. It’s hard to get anyone to buy an ebook that’s just the story of your divorce. However, an ebook that covers what you learned from going though your divorce, and how that information can help others, can sell.

Writing Nonfiction: What Do You Want to Learn?

Writers are often told to “write what you know.” New writers approach this in a narrow fashion. The truth is, you can only write what you know. Everything you write, whether nonfiction or fiction is colored by your perceptions, and your own version of truth.

You don’t need to have an experience to be able to write about it. Thriller novelists write about serial killers; no one expects them to kill anyone… We all have the same emotions, so a thriller writer can easily use his imagination to feel himself into the skin of a serial killer.

So saying “write what you know” isn’t helpful. You can’t avoid doing that. When it comes to nonfiction, it’s more useful to suggest: “write about what you want to learn.”

Way back in the 1980s I got interested in the Internet. This was long before the Web. A Melbourne academic got me a connection, and from then on I become engrossed in the online world of BBSs. Eventually, I subscribed to CompuServe. Those early online experiences triggered an interest in tech, and for many years, I wrote tech articles for several computer magazines. I wrote what I wanted to learn.

Ask yourself what you want to learn. Maybe you want to learn online dating, or how to cook like Julia Child (a blogger blogged her Julia Child cooking experiences; that blog became a book, and then a movie), or how to home-school your children.

The Benefit of Writing What You’re Learning: Beginners’ Mind.

People want information, and they’re willing to pay for it. However, at any given period, there are many more people who want to learn the basics of a topic, rather than advanced material. You need to write what you experience as a beginner, rather than waiting until you become an “expert.”

Here’s why: you’re only a beginner once. When you achieve deep knowledge about any topic, it’s challenging to write for people who are new to a topic. You can’t wash away your experience.

So, in conclusion, if you want to make money self publishing, go for it. Use what you have, and write about your experiences learning something new.

Write Short: Sizzling Success From Short Reports and Short Stories

Write Short: Sizzling Success from Short Reports and Short Stories

Use your spare minutes; turn them into cash. Write and sell SHORT products you create, both nonfiction and fiction. You’ll discover a great new write-and-sell strategy, and will develop your own profitable income streams which will boost your hourly rate into the stratosphere. Get started immediately.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.