Copywriting, marketing with SEO and SEM, advertising and branding
Do you make it easy for your prospects to buy from you? You will, when you turn buying into a process.
To create your process, you must know the steps your buyer goes through, in the buying cycle.
As a rule of thumb, the higher the price on an item, the more steps a buyer goes through [...]
If you’re thinking that articles and books published under your name will add to your reputation, you’re right. However, articles and books which are obviously unprofessional can damage your reputation.
If you’ve got great material, don’t write it yourself
Because I’ve had books published by major publishers, I’m often sent books for review. This past week, I’ve [...]
There’s a real challenge to SEO copywriting, and it’s this: not only do you need to be found by your target audience under the SEO terms you’ve chosen, but you also need get them to buy.
Most Web site owners don’t put enough thought into the selling aspect, into Web traffic conversion. Nor do most SEO [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips