Buying is a process - make buying easy online
Do you make it easy for your prospects to buy from you? You will, when you turn buying into a process.
To create your process, you must know the steps your buyer goes through, in the buying cycle.
As a rule of thumb, the higher the price on an item, the more steps a buyer goes through to decide to buy.
1. First, he is aware of his own need, or desire. This need will not be at the forefront of his mind - yet.
2. Next, he becomes aware of your product.



Angela Booth, top copywriter, author and writing teacher.
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