professional copywriting Archives



Buying is a process - make buying easy online

Do you make it easy for your prospects to buy from you? You will, when you turn buying into a process.

To create your process, you must know the steps your buyer goes through, in the buying cycle.

As a rule of thumb, the higher the price on an item, the more steps a buyer goes through to decide to buy.

1. First, he is aware of his own need, or desire. This need will not be at the forefront of his mind - yet.

2. Next, he becomes aware of your product.

This is a preview of Buying is a process - make buying easy online. Read the full post (523 words, estimated 2:06 mins reading time)

Published: 06-18-2008 | Link To This Entry | Related Entries: professional copywriting

Ghostwriting services: your article or book needs a ghostwriter

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If you’re thinking that articles and books published under your name will add to your reputation, you’re right. However, articles and books which are obviously unprofessional can damage your reputation.

If you’ve got great material, don’t write it yourself

Because I’ve had books published by major publishers, I’m often sent books for review. This past week, I’ve had the depressing experience of scanning several books which their authors had self-published. The titles and blurbs sounded great, and I looked forward to reading the books.

This is a preview of Ghostwriting services: your article or book needs a ghostwriter. Read the full post (276 words, 1 image, estimated 1:06 mins reading time)

Published: 09-30-2006 | Link To This Entry | Related Entries: professional copywriting

SEO copywriting: Get found by your target audience AND sell

There’s a real challenge to SEO copywriting, and it’s this: not only do you need to be found by your target audience under the SEO terms you’ve chosen, but you also need get them to buy.

Most Web site owners don’t put enough thought into the selling aspect, into Web traffic conversion. Nor do most SEO copywriters.

There’s no easy solution to this challenge. However, if you realize that the challenge is there, both to attract your target audience, AND to get them to buy, you’re half-way to a solution.

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This is a preview of SEO copywriting: Get found by your target audience AND sell. Read the full post (183 words, estimated 44 secs reading time)

Published: 06-14-2006 | Link To This Entry | Related Entries: SEO copywriter, professional copywriting