PR/ PR 2.0 Archives

PUblic Relations is struggling to cope with Web 2.0. What will PR 2.0 look like?

Web PR: PRWeb incorporates Technorati tags

In “Holy SHIFT! PRWeb Plays Tag with Social Media” PRWeb report that they’re incorporating Technorati tags into their press releases:
This enhancement to PRWeb’s services builds on the company’s existing social media press release distribution platform.
In addition to facilitating the development of a tag space unique to the public relations community, PRWeb is making it easier [...]

Free publicity: sign up with ProfNet Experts

Want to get free publicity for your business?
In my work as a computer journalist, I’m always looking for sources for stories. One of the first places I check is ProfNet Experts. The people I interview get free publicity when their name appears in a magazine.
If you haven’t signed up with ProfNet to offer your expertise [...]

Marketing: free publicity grows your business

Whatever your aims for your business, news releases are the best (as well as the fastest, easiest and cheapest) way to get attention. Even if your news release isn’t picked up by a media outline, posting them online to a PR service gets you into Yahoo and Google within a day or two.
Create a media [...]