PR/ PR 2.0 Archives

PUblic Relations is struggling to cope with Web 2.0. What will PR 2.0 look like?

Generating leads from the social networks

Are you using the social networks to generate leads?
This article MarketingSherpa: Lead Gen with Facebook, LinkedIn, Twitter and Blogging - 6 Key Takeaways reports:
“A combined social media strategy can be powerful, says Robert Rosenthal, Founder, Mothers of Invention. He incorporates Facebook, LinkedIn, Twitter and blogging into his direct marketing agency’s lead generation strategy.”

The article [...]

The Value of Publicity for your Business: priceless

What would happen to your business if you appeared on Oprah? Or if a major magazine did a feature story on you? Or a major newspaper?
Your business would never be the same again. No amount of paid advertising can match free publicity.
Up to 90 per cent of stories in newspapers and on the TV news [...]

Adopt A Sheep: Creative PR without a budget

Michael Kiely is a marketing whiz. He’s using his PR skills to help feed the sheep on his drought-affected Australian property.
After creating a Blogspot blog, he:
Sent a press release to a few newspapers around the world
and here at home, and got a story in the Daily Telegraph this morning - and
woke to the telephone ringing… [...]