marketing Archives


Web Writing Secrets: 4 Ways to Get Your Web Content Read

Are you writing web content? If so, your primary aim is to get your content read. As you know competition is becoming heavy online, so you can no longer assume that readers will flock to your site automatically. Let’s look at four ways you can get your content read.
1. Make Your Content Relevant to Your [...]

Twitter Marketing: 4 Easy Ways to Market Your Services on Twitter

Have you discovered Twitter? If you have a small business, you can use this social networking tool to stay in touch with your current customers, attract new ones, build traffic to your website, and brand your name.
The other day I was looking for a product I wanted to buy. I’m in Australia, but I could [...]

Copywriting: 3 Silly Tagline Mistakes

As a copywriter, you’ll often be asked to create taglines. When they’re done well they make a product memorable. It’s possible to make silly mistakes with them however, so here are three blunders you should avoid.
1. Creativity: Resist the Temptation for Clever Writing
A tagline is a form of slogan, but resist the temptation to be [...]

Twitter marketing for the tiniest businesses

No marketing budget or Web site?
Then Twitter marketing is for you.
Here’s a great article Marketing Small Businesses With Twitter – NYTimes.com which discusses tiny businesses which tweet. An antique shop owner reported that:
“Since she joined Twitter in February, she has connected with people making lamps and candles that she subsequently ordered for her shop [...]