marketing Archives

Marketing and marketing strategy, in all media, and for all businesses. The basics of marketing, the 4Ps.

Copywriting: direct response advertising

I do a lot of direct response advertising copy for my clients, and often the copy consists of just a sales letter.
If you’re not familiar with it, direct response advertising comprises all those letters, brochures and flyers that you get in your postal mail box, and in your email Inbox. Direct response is effective because [...]

Published: 12-03-2006 | Link To This Entry | Related Entries: marketing

The only marketing secret you’ll ever need

I’ve been revising a client’s marketing strategy. The client is disappointed.
“But we’re already doing all that stuff!” He complains.
“You are, but you’re not doing it enough. You need to do more, and do it more often.” I said.
If you’re concerned about your marketing, you’ll go looking for “secret” strategies. There are no secrets. There’s just [...]

Published: 07-03-2006 | Link To This Entry | Related Entries: marketing