Web sites Archives


No links? Get content first

Your site is your home on the Web; it’s (possibly) also making money for you. Whatever… Your site deserves content.
Not only does it deserve content, it needs authoritative content that’s worth linking to.
As The Link Spiel: Dude, Your Site Is Boring No Links For You Link Building and Link Training Blog by Debra Mastaler says: [...]

Published: 05-11-2008 | Link To This Entry | Related Entries: Web sites

LOVE your About page

Are you making the most of your About page? I’ll be you aren’t. Your About page is the #1 chance you have to introduce yourself, build trust, and yes, if you’re very clever about it, you can do some selling on the page too.
In this article, “COPYWRITING FOR THE WORLD - POWERFUL WORDS AND SEO [...]

Published: 04-14-2008 | Link To This Entry | Related Entries: Web sites

Problem solving content: help out, then get the sale

You’ve got a Web site. That’s great. But are you preaching to the converted?
Many sites, including large corporate sites, are simply online brochures. They’re only effective as sales tools to people who know the products and have a current need for them. They miss out on sales because they won’t help out people who could [...]

Published: 01-16-2008 | Link To This Entry | Related Entries: Web sites

« Previous Page — Next Page »