SEO Archives

copywriting for SEO (Search Engine Optimization)

Give people what they want

The Google Blog offers a great post on Google’s technology.
Official Google Blog: Technologies behind Google rankingreports:
“Search in the last decade has moved from give me what I said to give me what I want. User expectations from search have rightly increased. We work hard to fulfill the expectations of each and every user, [...]

The people’s search engine?

New search engine Wikia.com is now open for users to play with.
Jimmy Wales: Wikia Search Finally Doesn’t Suck reports:
“Wikia Search also allows people to ‘annotate’ results. If you click on ‘annotate,’ it opens up a window with the actual Web page in question. Anything you click on or highlight will be added to the [...]

Keep it real and avoid Google penalties

Google knows a great deal about your and your Web sites. As competition for eyeballs on the Web gets more intense, there’s a temptation be outrageous just to get links and exposure.
On the story Sphinn - The greatest example of linkbait…………ever?! Matt Cutts of Google comments:
“‘Where does Cutt’s and search engines stand on something [...]