SEO Archives

copywriting for SEO (Search Engine Optimization)


Facebook marketing: are you taking advantage of the opportunity?

It’s easy to dismiss sites like Facebook as a waste of time, however that would be a mistake.
Facebook is improving, with some of the latest innovations making the site a tool for serious marketers. For example, you should be using the Pages feature in your Facebook account.
When you use Pages, remember search engine optimization [...]

Web content: is great content enough?

Is great Web content enough for SEO? In an ideal world, just as virtue is its own reward, great content should be enough to get you both links and traffic, and conversions.
Unfortunately these days however, it’s not.
A few years ago when I started a new blog, I’d add content, and just like magic, traffic would [...]

SEO: thumbs down on PR sculpting?

Are you obsessive about your content? It turns out that rather than using PageRank sculpting, you may be better off creating more good content.
SEO Newsletter – FEATURE: Matt Cutts on Nofollow and the Siloing Solution reports:
“According to Matt Cutts, PR sculpting may not be worth it. SEOs now have to contend with at least [...]

Bing: Google alternative?

When Google first appeared in 1998 the search engine was a refreshing change — type a keyword, get a result that was actually useful. Wow, what a concept. My favorite search engine at the time was Alta Vista, as I recall, along with another text-based search engine, Open Text.
Over the years, Google has continued [...]