SEM Archives

SEM: search engine marketing

PPC and SEO: the perfect team for any Web site

Every site needs to be optimized for the search engines. Therefore, Search Engine Optimization (SEO) is a must for any site. However, there’s one step you need to take before you spend the time, energy and money on optimizing your site’s pages.
Test your site’s pages: do they convert or not?
You must test your site’s pages. [...]

Published: 08-23-2006 | Link To This Entry | Related Entries: SEM, SEO

Remember URL equity when redesigning a site or developing a new one

Over time, site pages get links from other sites, gaining value as they age and get more and more links. When you’re redesigning a site, it’s tempting to redo the entire site structure, moving pages and changing their URLs, which means you lose all those links which have taken so long to collect.
Tip: Don’t touch [...]

Published: 08-07-2006 | Link To This Entry | Related Entries: SEM, SEO

SEM: How to distribute Page Rank on your Web site

As the name suggests, Google “PageRank” (PR) is given to pages on your site, rather than to your site as a whole.
So if you’ve managed to get a PR 4 or 5 on several pages of your site, while other pages rank O or just 2, how do you lift their PR?
The easiest way is [...]

Published: 08-06-2006 | Link To This Entry | Related Entries: SEM, SEO

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