Copywriting, marketing with SEO and SEM, advertising and branding
SEM: search engine marketing
MarketingSherpa: Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools notes that:
“A solid keyword list is the foundation of a successful search-marketing strategy. Marketers must continually work to find relevant search terms and understand the volume of traffic they provide — as well as the number of competitors using the same [...]
Did you know that most people who visit one of your site’s pages will click away within two or three seconds?
Web surfers are IMPATIENT. They want what they want, and they want it right now, otherwise they go elsewhere.
Six Mistakes B2B Marketers Continue to Make With Organic Search reports:
“I’m surprised how often even large [...]
Every site needs to be optimized for the search engines. Therefore, Search Engine Optimization (SEO) is a must for any site. However, there’s one step you need to take before you spend the time, energy and money on optimizing your site’s pages.
Test your site’s pages: do they convert or not?
You must test your site’s pages. [...]
Angela Booth, top copywriter, author and writing teacher.
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