Pay Per Click Archives

PPC, Pay Per Click campaigns: how to set them up, and how to use them in your advertising.


Using PPC: new insidious form of click fraud

If you’re using Pay Per Click (PPC) advertising, you may be the victim of PPC fraud and not even know it.
You’re making sales, but those sales you’re paying big dollars for would have occurred anyway. You’re giving money to fraudsters.
Unfortunately, Google doesn’t seem to be aware of what’s happening, and it’s hard to see [...]

Published: 01-13-2010 | Link To This Entry | Related Entries: Pay Per Click

Click fraud on Facebook: scary

Wherever there’s money to be made, people will try to scam the system.
TechCrunch has just published an excellent article about click fraud on Facebook. It’s scary the lengths to which scammers will go.
Facebook Click Fraud 101 reports:
“So the bad guys just create thousands of fake Facebook accounts with a wide variety of demographic [...]

Published: 06-26-2009 | Link To This Entry | Related Entries: Pay Per Click

Making paid search work for you

In 2007, paid search – Pay Per Click, or PPC – has become mainstream. Unfortunately this means that many businesses are finding that prime keywords for their niche cost too much per click to make the choice of those keywords viable.
If that’s your problem, you’re doing paid search WRONG. :-)
As If Paid Search Isn’t Working [...]

Published: 12-21-2007 | Link To This Entry | Related Entries: Pay Per Click

Send your PPC customers to the relevant landing page

In Pay Per Click advertising, you’re targeting people who want to goods you’re selling, and you’ll get a better conversion rate if you create a landing page for each campaign.
This article Easy Quick PPC Top 10 Tips contains great tips, including: “5. Avoid your home page as your landing page
The landing page is the page [...]

Published: 12-17-2007 | Link To This Entry | Related Entries: Pay Per Click


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