From the category archives:

Pay Per Click


Using PPC: new insidious form of click fraud

by angela.booth on January 13, 2010

Click fraud on Facebook: scary

by angela.booth on June 26, 2009

Making paid search work for you

by angela.booth on December 21, 2007

Send your PPC customers to the relevant landing page

by angela.booth on December 17, 2007

Landing page secrets

by angela.booth on December 14, 2007

Quality score? What’s a quality score?

by angela.booth on November 24, 2006

Web copywriting: write your landing page FIRST

by angela.booth on June 16, 2006