Copywriting, marketing with SEO and SEM, advertising and branding
PPC, Pay Per Click campaigns: how to set them up, and how to use them in your advertising.
In 2007, paid search - Pay Per Click, or PPC - has become mainstream. Unfortunately this means that many businesses are finding that prime keywords for their niche cost too much per click to make the choice of those keywords viable.
If that’s your problem, you’re doing paid search WRONG. :-)
As If Paid Search Isn’t Working [...]
In Pay Per Click advertising, you’re targeting people who want to goods you’re selling, and you’ll get a better conversion rate if you create a landing page for each campaign.
This article Easy Quick PPC Top 10 Tips contains great tips, including: “5. Avoid your home page as your landing page
The landing page is the page [...]
The landing pages you create to sell your products are your 24×7×365 sales people.
Just like a real flesh and blood sales person, your landing pages must offer all the information a customer needs to make a buying decision. “Buying” can mean opting in to your marketing messages, as well as making an actual purchase.
Your site’s [...]
Angela Booth, top copywriter, author and writing teacher.
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