Internet advertising Archives

Internet advertising, including Pay Per Click, banner ads, ezine ads.

The coming online advertising bonanza

Advertisers Neglecting New King Of All Media reports that the Web:
… complements other media as surfers often open up a browser while watching television or listening to radio. The research found that the Web increased the reach of television by 51 percent in the morning, 39 percent in the middle of the day, and 42 [...]

Online Ads: Pay Per Click fraud bot discovered

If you’re using Pay Per Click advertising, you may suspect that you’re paying for fraudulent clicks. Now your suspicions are confirmed. This story from Help Net Security shows just how big the problem is, with criminals using bots launched from zombie computers to target high-value ads and advertisers:
HNS - “Pay Per Click” fraud botnet discovered
Technorati [...]