Copywriting, marketing with SEO and SEM, advertising and branding
Internet advertising, including Pay Per Click, banner ads, ezine ads.
Are you using Really Simple Syndication (RSS) to distribute your Web site’s content? Althought RSS has yet to hit the mainstream, savvy marketers know that offering feeds is an easy way to increase their site’s traffic.
One of the major benefits of adding a blog to your Web site is that blogs have built-in RSS. However, [...]
Excellent article Google Iceberg (beta) by Jim Hedger, written before Google’s new payment system went live. Jim says:
Google is an advertising company built on providing free space to frame paid advertising around. Its first priority is to its core mission of making information available, especially if there is a way to tie advertising to it. [...]
EBay has announced that it’s releasing four new APIs, one of which is the Contextual Keywords API. This is in direct competition with Google AdSense, and the various other contextual advertising options.
It’ll be fascinating to see how this plays out. In spite of its purchase of Skype, eBay seemed to be in the doldrums for [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips