Copywriting, marketing with SEO and SEM, advertising and branding
If you’re using Pay Per Click (PPC) advertising, you may be the victim of PPC fraud and not even know it.
You’re making sales, but those sales you’re paying big dollars for would have occurred anyway. You’re giving money to fraudsters.
Unfortunately, Google doesn’t seem to be aware of what’s happening, and it’s hard to see [...]
If you check your web site’s search query logs, you know that many searches are completely unique. These are long phrases, which you’d need psychic ability to predict. However, they do give you a clue to the mindset of part of your site’s audience, and can be useful when you’re researching keywords for your advertising.
Here’s [...]
It’s easy to dismiss sites like Facebook as a waste of time, however that would be a mistake.
Facebook is improving, with some of the latest innovations making the site a tool for serious marketers. For example, you should be using the Pages feature in your Facebook account.
When you use Pages, remember search engine optimization [...]
Wherever there’s money to be made, people will try to scam the system.
TechCrunch has just published an excellent article about click fraud on Facebook. It’s scary the lengths to which scammers will go.
Facebook Click Fraud 101 reports:
“So the bad guys just create thousands of fake Facebook accounts with a wide variety of demographic [...]
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