Angela Booth’s Creativity Factory

New to Web marketing? Your first task is to create a Website. This may seem a complex task, but it’s not. In this article we’ll discuss four basic types of Web content, so this information is useful even if you already have a site.

1. Structural Web Content: What Your Site Visitors Expect to See

A site’s basic content (your home page, About page, Contact and Privacy pages) is structural Web content. This is content which every site needs; it’s uninspiring, but necessary.

Are you new to copywriting? If you’re new to writing copy, there’s one vital question you must answer. It’s easy to miss answering this, because it seems so obvious to you. It’s far from obvious to anyone reading your copy however.

Here’s the question: “Why should I buy from you?”

In a sense, if any of your readers ask this question, you’ve already failed, because before they get to your sales pitch, they should be warm. You warm up your customers by pre-selling them.

(That’s mostly outside the scope of this article, but see tip #3.)

Buying copywriting services can be expensive, more so if you don’t get the results you need. So how can you be sure that you’re hiring the best copywriter for you?

Here’s how.

1. Hire a Copywriter With Experience in Your Industry

Start by focusing on hiring a copywriter with experience in your industry. Copywriters write best when they write by drawing on their life and business experiences.

Theoretically, any copywriter can write about anything, and can sell anything. In practice, that’s rarely the case. Research can only go so far, and even the best writer in the world, if he has no experience in your industry, won’t do the best job for you without extensive research.

New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Looking for a job? At the executive level, your job search is a marketing exercise.

5 Great Job Hunting Strategies that Will Get You Hired | Zoomstart points out:

“3. It’s Not a Cover Letter, It’s a Sales Pitch

The best cover letters I’ve ever seen come from marketing people. They know how to sell it, and no matter what kind of job you’re applying for, you need to sell yourself with your cover letter.

You’re a business person. You don’t have the time and money to hire a fancy copywriter. That’s fine: with just a little forethought, you can double and triple your business’s profits when you develop a professional copywriter’s mindset and write copy which sells.

Here are three tips which will help.

Start with the copywriter’s mindset: What’s In It For Me (WIIFM).

1. Less Is More, Remember WIIFM

When you’re in business it’s natural to approach everything you do from the point of view of your business. However when you’re writing copy: writing to persuade, you need to approach everything from the point of view of your customer. Your customer is only interested in what you can do for him.

A copywriter can boost your profits, but do you know how to work with a professional copywriter? Here’s how to develop a great relationship with your copywriter which will increase your business’s bottom line.

1. Know What You Want to Achieve

Every project has goals. The more clear you can make those goals to your copywriter, the more effective your copywriter will be. Therefore, if you haven’t yet created targets for your project do that before you approach your copywriter.

Every Web site which sells can use the services of a Web copywriter. As the Web explodes with millions of new sites, businesses need someone with competent Web copywriting skills, or they won’t make sales.

If you enjoy marketing, that is, making sales, you’ll enjoy writing copy for the Web, and your skills will be in high demand.

What Do Web Copywriters Write?

Web copywriters write sales materials. You may write the sales content for a complete Web site, or just single pages. In addition, you’ll write email marketing materials, and Web advertising. Your job is to sell online, using words.