business Archives


Twitter’s big paydays: Google and Bing indexing

Google and Microsoft have both signed deals with Twitter to index Twitter’s content.
Content-Search Deals Make Twitter Profitable – BusinessWeek reports:
“In exchange for making short blogs, known as tweets, searchable on Google, Twitter will receive about $15 million, the two people say, adding that the Microsoft partnership is worth about $10 million. ‘The deals [...]

Think that all that Web 2.0 and social networking stuff is just a waste of time?

Hate all things Web 2.0?
You might want to rethink that. Many businesses are finding benefits.
McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica reports:
“‘We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a ‘networked company,’ linking themselves with customers [...]

Outsourcing success: 4 essential tips

Outsourcing makes sense for many reasons, but it’s filled with pitfalls. It can be extremely difficult to get reliable and competent vendors.
Here are four essential outsourcing tips:
1. Write your project description clearly
Take your time creating your project description. Make it clear what you want. (Check others’ descriptions for similar projects to get ideas.) Be especially [...]

Article Marketing: How to Use It to Build Your Business

Are you cutting down on advertising because of the slowdown? You can’t eliminate marketing entirely, so you need to find low-cost advertising solutions. Try article marketing: it’s cost-effective, and the results in increased business can be dramatic.
Here’s how to use article marketing to build your business.
1. Revamp Your Web Site for a Traffic Bonanza
Start with [...]