how to blog your business Archives

Many business owners would blog if only they knew more about blogging, this collection of posts gets you started blogging your business.

Writing a business blog: choose a blogger who’s an enthusiast

When you’re developing a company blog, the “voice” in which the blog is written is important. Yes, you can use a blog simply as another corporate communications channel: as a news section for your Web site. But if you do this, you’re missing out on one of the biggest traffic generators for your blog - [...]

The blog virus: why your company needs a blog

If you find that it’s hard to get your head around why blogging is VITAL for your business, small or large, read DEMC’s “The Simple Story of Web 2.0 for Marketers”:
The story quickly spreads beyond Jane’s micro circle of influence.
It also gets picked up by the search engines, where it’s displayed on the first page [...]

Blogging: integrate your blog into your business

I’ve been blogging in various formats - from Blogger.com to WordPress - for around four years.
If I were starting out blogging today, I’d do a lot of things differently. No, I’m not kicking myself for making mistakes, because the stuff I’d do now I couldn’t do in 2002, the technology wasn’t available.
If I were starting [...]