Copywriting, marketing with SEO and SEM, advertising and branding
Gotta blog? If you run a business, your business needs a blog so you can intertact and share an on-going conversation with your customers.
Did you manage to get your blog started in 2007? I know many companies are still struggling with blogging.
Usually the struggle occurs because a company hasn’t set a clear focus for the blog. Any focus is better than none, and the more clearly and simply your focus is expressed, the better.
For example:
* Our blog [...]
Your small business needs a blog. In 2007 it’s not enough to have a Web site, because millions of other businesses are online too, and everyone is competing for attention. The chances of your five or ten page Web site being found by your target audience are slim.
One way to get your audience’s attention [...]
A blog can be a powerful tool to help you to grow your small business. Bill Slawski notes some blogging benefits in Should a Small Business Blog?:
Having drawn repeated mentions in local newspapers and magazines
Being profiled in national publications like USA Today
Appearing as an example in a book on blogging as a way of enhancing [...]
Angela Booth, top copywriter, author and writing teacher.
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