We’ve been talking about ebook promotion this week. It’s a popular topic, and I’ve had questions.
Several readers asked about how to blog your novel. Another reader put his current novel on the backburner for now, and doesn’t know how to tell his blog readers that he’s started a new novel.
Let’s look at blog topics for novelists first.
You’re using a blog to promote your novels: what can you write about?
The short answer: anything you like. :-) The only proviso is — try not to give spoilers.
A lot depends on your genre. Some genres lend themselves easily to blog promotions.
Historical and historical romance novelists have it easy. They can share fascinating info from their research on their blogs. Two Nerdy History Girls do it well.
English novelist Kate Mosse blogged her novel Labyrinth; here’s one of her posts from 2003. She shows that blogging your novels works. I read her blog at the time, and bought Labyrinth when it was released. The novel became a huge bestseller. In 2003, there weren’t as many novelists blogging as there are today. I’m sure that Kate’s blog helped Labyrinth’s success.
Julian Stockwin writes wonderful historical novels set in the Georgian period, the Thomas Kydd series. I’ve been receiving his monthly newsletter for years. I just checked, and sure enough, he has a blog, which covers his research travels, the background to his books, and much more.
Suspense novelist Alexandra Sokoloff blogs about writing and her books.
To repeat: you can blog about anything you like. It’s your blog. Blog about your family, your hobbies — whatever. Just remember to mention what you’re working on, and when your next novel will be released.
(Get readers to sign up to your mailing list, too.)
Everyone’s different. Follow your intuition. Blog about whatever is fun for you to talk about.
You’re blogging your novel: how do you tell readers you’re setting that novel aside for now?
You don’t need to tell readers anything. Just start blogging about your new novel.
Important tip: stay positive. Some authors blog about their writing challenges. It’s a mistake. We’ve all got problems. Your blog’s a promotional tool. No one needs to know that you’re sick of your characters and want to kick them off a tall cliff. If you’re sick of your current novel, and are starting a new one, just start blogging about your new novel.
Just start blogging: you’ll find stuff to talk about, I promise
You’re writing a novel. That’s exciting. Get your blog’s readers excited about your novel, and you’ll have readers who are eager to buy it on the day you upload it to Amazon.
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