Writing Journal 69: Favorite Content Creation Tools

Writing Journal 69: Favorite Content Creation Tools

My writing journal for Monday, October 20, 2014. You can find all the writing journal entries here.

As usual, I started the day writing fiction. The mystery novel is still steaming along. Happy days; 2,300 words. Then nonfiction, working on the two business books: 1,800.

Next, Honey’s breakfast. Over the past few days, the weather’s been cooler, so her arthritis is bothering her. However, she’s still up for a game, and over-eats if she gets the chance.

Then, my own breakfast, while working through email. Monday tends to be a slower day for general email: just clients requesting quotes, and students sending me material. I handle most of it; Julia can deal with the quotes.

Next, it’s time to remind clients that we need images for their content. As I said in a post on Fab Freelance Writing Blog, the Web is all about images now. I’ve been looking at digital cameras; years ago, I had a photography hobby. It might be time to get back to it… when I find the time. :-)

My primary focus today is some “holiday” content for copywriting clients. We’re building up to the hot (pun intended, since it’s summer in Australia) content season. Clients suddenly realize that their website needs updating with their holiday offerings. And they need to plan and create promotional campaigns.

Time for my walk. I haven’t walked in a couple of days; I need it to clear my mind. Cold wind, so I wear my favorite beanie. :-)

Back again, and back to the holiday content. Work on that takes me up to lunch.

Lunch in front of my computer. It’s becoming a habit. However, I’ll be out most of tomorrow, so I need to get as much done as I can today. I browse through clients’ blog archives and Web content, and make notes, so that I can link the fresh holiday content back to previous content.

A reader asked about my favorite content creation tools.

My favorite content creation tools

I create a lot of content, of many different types, every day. So I tend to jump on any tool which might make creation easier. Your mileage will vary. I test and discard lots of tools, but that’s OK. Creating content consistently is a real challenge, so any tool which helps with that is a worthwhile investment.

Currently, my favorite tools include…

Evernote. Always. It’s always open, and I do a lot of writing in Evernote. It means I can write on my phone or tablet, and add ideas as they come to me.

Scrivener. Invaluable. Don’t know where I’d be without it.

Ember. (Mac) A recent acquisition. For research, as well as to check what assets have been created, and need to be created for a project.

MultiMarkdown Composer, and Ulysses (Mac.) Most of my content starts in Evernote, then makes its way to one of these programs: I use Marked as the viewer for both of them.

Marked (Mac). Wonderful for viewing and repurposing Markdown documents.

Adobe Creative Cloud. I use Photoshop and Bridge mostly.

Curio. Indispensable, both to collect assets for projects, and to keep archives of past projects. It’s amazing how often clients will return months and years later – and they’ve lost the assets we used. Curio is a huge time saver, because all the previously used assets are there, and are instantly available.

OmniOutliner (Mac.) I resisted upgrading to version 4, but finally pulled the trigger.

Inspiration. An app I adore, because you can create HUGE cluster diagrams to spark, and to reignite, creativity for a project.

Onward with the holiday content for copywriting clients

Back to developing the holiday content. Finally I’m done with the initial drafts; I send them off with relief. I’m still waiting for some product shots, so I can create product descriptions; I send a reminder to the photographer.

More emails, and phone calls to return. My daily review, and that’s it for another day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.