My writing journal for Sunday, October 12, 2014. You can find all the writing journal entries here.
Happy Sunday — another short writing day. I manage to write another 2,300 words of the mystery novel. It’s still zooming along. No idea why… Every project hits a wall sooner or later, but this is going so well, I don’t trust it.
To stop me getting over-confident, the two nonfiction books — I’m writing them in tandem — bogged down. I managed just 350 words, and they were a struggle. I’ll need to do some brainstorming on a whiteboard. Maybe writing them together wasn’t the best idea I’ve ever had.
Breakfast for Honey, and for me, then email. I’ve still got a backlog, so luckily email was light this morning.
Last night’s coaching calls went well. I love doing them; they’re fun. I write up a call summary, and create a plan for each client. Julia will send them the material with their MP3s.
It’s time to leave for my Sunday commitments.
Sell your ideas
As you may know, I’m a writing coach. I love it, because I love writing, and enjoy helping people to overcome their challenges, whether those challenges are huge, or minor.
Although it’s easier than it’s ever been to sell your creativity, in any form— whether your creativity expresses itself in paintings, cute crafts, books, short stories, or teaching materials — it’s hard for creatives to pull the trigger, and SHIP. As Seth Godin said:
“The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.”
I have challenges with shipping, too. I used to be the queen of procrastination. While I’m better at recognizing my own BS than I used to be, I still make excuses for not shipping. I’ve a suspicion that that’s why I like ghostwriting. I like being accountable to someone else. It means that like it or not, I need to ship.
To help you to SHIP, I’ve formalized a training that I give students. It’s basically a checklist that I use for myself. I’ve tested it on students who have 1,001 perfectly reasonable (and totally BS) reasons they can’t complete projects and ship.
Back again: time for Sunday content and blog management
Sunday’s always my big blog management and content creation day. I review all my blogs, and clients’ blogs, and brainstorm content. I aim to have at least ten to 20 draft posts in most blogs at any one time. Although some of the drafts will be deleted, most will be written, edited, and published.
It’s October, and we’re heading into the hottest period of the year for B2C companies. They’re rolling out their pre-holiday sales. It involves dusting off their customer lists, and creating promotions for the period right through into 2015. For some the after-Christmas sales are barely over, when it’s time for the hearts and flowers of Valentine’s Day.
Keeping track of lots of blogs isn’t a picnic, especially at this time of the year. I like to get content plans for 2015 organized before November, because you can’t plan in the middle of the chaos, which defines late November to January.
So, in addition to planning content for this week and the next few weeks, I schedule in some idea-creation for clients’ 2015 content. A lot depends on how much a client is budgeting for content marketing. That means: research, reports and scopes. And proposals. I schedule those in for the next few weeks.
By the time all that’s out of the way, the day is done. Time for my daily and weekly review. Tonight, I’ll catch up on planning my new blog, and drafting some content.