Writing Journal 43: Monetize Your Website With Donations

Writing Journal 43: Monetize Your Website With Donations

My writing journal for Wednesday, September 24, 2014. You can find all the writing journal entries here.

I’m in a rush this morning, so I completed the major scene for the novella, with 1,600 words.

Next, a quick glance at the email. Julia will handle most of it, I’ll deal with any outstanding feedback and memos to students tonight or tomorrow.

The client sent some material for the memoir proposal, so I read through that and make some quick notes. I’m loving the bullet journal, because I can make notes right in the journal. I tend to cluster, and draw little diagrams in my notes, and the Whitelines Leuchtturm hardcover handles it with panache.

Since the iOS 8 update, I’m finding that the Whitelines Link app isn’t working properly. Not to worry, Whitelines pages show up superbly when you take an image with Evernote’s camera.

I fix Honey’s breakfast and my own. Now I need to get to my meetings.

And I’m back. It’s mid-afternoon. The meetings went well; they were related to on-going projects, and forward planning for 2015. I’ve made some notes in my bullet journal, so I snap images of the pages into Evernote.

Now let’s look at something which keeps coming up. If you’ve got a content-heavy website which isn’t monetized, you may have considered asking for donations to keep you going.

An easy way to monetize a website: solicit donations

Several people have asked about monetizing websites with donations over the past weeks, so let’s look at that now. If I cover it here, it saves me typing out the info multiple times, because donations seem to be a hot thing at the moment. :-)

You’ve got a couple of options. All have benefits and drawbacks:

  • The crowdfunding option (Kickstarter or Patreon and similar sites)
  • A PayPal button on your website

Either way, you’ve got to be clear about what you want people to do, and why. By “be clear”, I mean TELL PEOPLE. I see many websites where there’s a donation button, which is fine. But when you check to see the how, and the why, the site owner doesn’t say a word. It’s as if the button’s there… but no one wants to talk about it.

That’s nonsense. If you’re accepting donations, publicize it. Say: “Listen, if you like what we do here, we could really use a bit of support. Website hosting costs money, and so does my time. I’d love it if you could show your support with a donation. A little or a lot, it doesn’t matter. It shows that you value what we do, and that’s a huge motivation for us to keep doing it.”

You don’t need to say more than that, but you do need to say it. Write a short blog post about it, and send a mailing to your list. Tweet about it. Mention it a couple of times a month, at least. Buttons on websites are all very well, but people need you to ask too.

You may be surprised at your results. One of my writer friends finally put up a donations button, and it’s covering her expenses. While some visitors pay small amounts, several have made hefty donations. It’s motivating for her, and she’s very grateful. It’s had another effect too: it’s given her confidence. It’s validation that people read what she writes, and that it helps them.

Blog proposal and scope

I did the draft proposal and scope for my client’s new blog yesterday. I’ll spend the rest of the afternoon on it, so that Julia can proof it and send it out.

Then, a couple of timer sessions on client blogs – finishing posts, and scheduling them — and I’m done for the day. Daily review and word counts done… :-)

Team up 2014: final enrollments

Just a mention, in case you miss it on the freelance blog… We’re running the final Team Up for the year now. Enrollments will close on September 30.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.