Content Marketing Done Cleverly and Well

Content Marketing Done Cleverly and Well

Bored with content marketing? Me too. Then something comes along and gives you fresh inspiration, not only because it’s done so well, but also because it’s so clever.

Mind you, it probably helps that I’m such a big fan of Alice in Wonderland. :-)

In her article, What’s the Formula for E-book Success? Ann Handley says:

One of the tenets of my new book is this: Good writing is like good teaching.

That’s so true. If you want to make anything you’re writing better, ask yourself whether readers are learning anything. And yes, it applies to fiction too. The best fiction takes you on an emotional experience, and you learn from it. In the 1980s, Arthur Hailey wrote blockbuster novels which took readers behind the scenes of an airport, a hotel, and other places they knew, but didn’t understand – and didn’t want to understand. Hailey made them fascinating, and writers have continued that “learning” tradition.

Consider Dan Brown’s books. Or check out the bestseller lists today. THE MAGICIAN’S LAND, by Lev Grossman tops the hardcover fiction list. I’ve no idea what it’s all about, but reading the description, it sounds like Harry Potter-like.

Consider too, the 50 Shades trilogy: erotica for people who don’t read erotica. It’s introduced erotica to a completely new audience, by teaching. At least I think it informs readers on mild BDSM. I haven’t read it, although I do read erotica occasionally.

Content marketing: all teaching, all the time is boring

If you’re bored with your content marketing, your readers will be too. Don’t stop teaching in your content, but do consider teaching in new ways. I’m sharing my writing journals for example.

Ann interviews Lee Odden in the article I’ve linked to above, and here’s Lee’s amazingly clever slide deck on building an audience strategy for content marketing.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.