A couple of years ago, you could blog, and get traffic. Then everyone caught on that blogs can give you an amazing return on the time and energy you invest. Today, almost four MILLION blog posts are published each day. Why not consider content marketing with ebooks, either in addition to your blog, or instead of regular blogging?
You’ll have less competition… for now, anyway. :-)
Content marketing with ebooks has been around for years of course. You create a PDF, and offer it as a free download, usually in exchange for a sign-up to a list.
Here’s a new wrinkle on that strategy. Consider converting your ebooks to MOBI (Kindle) or EPUB formula, so that your prospects can read on their ereader device, or ereader apps on their phone or tablet.
I’ve been creating MOBI ebooks for clients, and they report that subscriptions and conversions have increased.
How to Create a MOBI or EPUB Ebook From a Document.
Do you use Scrivener? In Scrivener, you simply compile the Scrivener document in MOBI format in a couple of seconds. EPUB format is just as quick.
Whatever document format you start with however, cloudconvert will convert it into MOBI and EPUB. cloudconvert is currently in beta, and promises to convert anything to anything: it supports 199 formats.
Content Marketing With Ebooks: 3 Tips.
Here are some tips which will help you to get the most from your ebooks.
1. Keep It Simple for MOBI and EPUB.
Yes, you can add loads of tables, graphics and other material, however your conversions will need to be done manually to get the best results. If you’re using a document converter, keep it simple. If you have tables you MUST include, do a trial conversion, and edit it carefully.
2. Give Your Website Visitors a Choice, Offer PDF Too.
PDF is still the de facto ebook standard for many people, and others prefer to read on their computer, so offer PDF as well as MOBI and EPUB.
3. Give “How to Read” Instructions.
Instructions are essential to help your downloaders to get your marketing material onto their device.
Amazon’s Send to Kindle is the easiest way to get many different kinds of documents onto any device.
It’s easy to get EPUB documents into iBooks on an iPhone or iPad:
First of all, open up your email client on the Mac. You can do this with any app or webmail program. Address an email to yourself, and attach the epub file you want to open on your iPad or iPhone. Send yourself the attachment, and then go grab your iOS device.
Now, open your preferred email program on your iPad or iPhone, and open up the email you just sent yourself. Tap the attachment icon to download it to your device, and you’ll see the icon turn into an iBooks one. Tap and hold on the file and an “Open in iBooks” will pop up. Tap that, and your iPad or iPhone will open iBooks and then open the epub file you just sent.
If you haven’t considered content marketing with ebooks, give it a try. Your customers will appreciate being able to read your ebooks when and where they choose.