Are you missing out on Pinterest traffic? Chances are that you are. One of my clients was curious about a sudden flow of traffic from Pinterest, and called me. I’d been encouraging him to try Pinterest for at least a year, but he’d taken a look at the site, and had decided it wasn’t for him.
Then he got traffic from kind people who pinned his products, and he’s now decided that Pinterest should be part of his social media marketing endeavors.
Pinterest Traffic: Get images, and a Pinterest account
Here’s what I love about Pinterest: your pins are long-lasting. Unlike Twitter or Facebook, your pins don’t have a shelf-life which is measured in minutes. You can get traffic from stuff you pinned months ago.
If you’d like to get started with Pinterest, start by looking at the images on your offerings. If you don’t have images, create some.
This doesn’t need to be a major investment. One of my client has a B2B website offering services. He’d never considered images. We developed some templates with placeholder images with the help of a designer. He can take photos himself, then drag them into the templates, save, and upload them in a couple of minutes.
Once you’ve created some images, get a Pinterest business account. Create a couple of boards for your business. Make one board business-related, and the other fun — Pinterest is a social media network. Some ideas:
Create Pinterest boards with specific questions your website’s visitors have, or around a specific theme. For example, if you have an online business selling accessories, create boards for each kind of accessory, and for your designers too. Check out what major brands are doing. Keep your boards light-hearted.