I’ve been helping several clients with book marketing over the past couple of months, and because they’re writers, they think they “can’t do” images. Of course you can… The shining highlight of my artistic career was finger painting in kindergarten, with a notable mention going to wire-jewelry creation in high school (wire-wrapped gemstones, very pretty), so if I can do images, anyone can do them.
Why create images? Because you need them for social media, and advertising. Yes, you can hire a designer to create some wonderful images, and you should, if you can afford it. However, most marketing these days is done on the fly. You’re not going to hire a designer to create graphics for every blog post you write, or for every social media update.
Let’s look at some easy image creation tools for non-designers… they’re all FREE.
1. Easy: create images with presentation software
You’ve got presentation software lurking on your hard drive, admit it. Look for PowerPoint, or Keynote, if you’re a Mac user. I created the above image in about two minutes using Keynote; it’s for the Marketing Your Book in 5 Minutes a Day video series which is part of my new Nonfiction Ebook Superstar: Write and Sell In 24 Hours Or Less program.
Consider using your presentation app to create: CTA (calls to action) images; advertising images; and images for social media.
2. Elegant: use Canva to create covers and ads
Canva.com comes with a slew of templates. To create a cover for an ebook, just click on the Kindle Cover template, and you’re good to go. Of course you can create images in custom sizes too.
The big benefit of Canva is that it’s HARD to create dud images. Your images may not make a design student or artist weep tears of envy, but they’re eye-catching, and that’s all you need. You want to pique your potential readers’ curiosity, and Canva helps you to do that, elegantly.
Consider using Canva to create: book covers in various sizes, as well as advertising collateral, and info graphics, if you’re writing nonfiction.
3. Fast: anyone can get creative with PicMonkey
You can create images super-fast with PicMonkey.com. (You can even use your own fonts now.) It’s the easiest, and the fastest way not only to create simple text images, but also to add pizazz to your own photos. Just drag them in, and turn them into artistic wonders.
I use PicMoney whenever I want to create text images, or create a blog image in a minute or two.
Consider using PicMoney when you have NO TIME to market your book. Just drag an image into PicMonkey, jazz it up (or not), and share it at a click. You can see the many possible ways of sharing your image below; Facebook, Twitter, Pinterest, and more.
So, there you have it. Three ways to create book marketing images easily, completely for free, even if you’re not a designer.
Increase Your Income: Write and Sell Nonfiction
Every writer today is in a powerful position. You’ve got the power of Amazon, and the power of the Web. ALL of the tools you need to write and sell are FREE. However, few writers make use of that power. Can you spare just 24 hours to create an ebook that will sell for ten years?
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