Social media sharing can be a challenge, especially the ratios of the various kinds of content. Should you blast out your own material, or should you minimize your own input, and focus on sharing others’ content which you hope your audience will find valuable?
A couple of authors asked about social sharing ratios in reference to the article on book marketing in 30 minutes a week.
Kevan Lee of Buffer posted “6 popular ratios for sharing content on social media”, and you can certainly follow others’ formulas. However, it all comes down to your audience, your time, and the social media network.
To be honest, I don’t think about it too much. Of course, I don’t consider myself a social media expert. Apropos of social media experts, B.L. Ochman’s funny post: Twitter bios show epic growth – to 297,897 – of self-proclaimed social media gurus will make you smile. “Social media whores”? Who knew? :-)
As regards sharing, I’m with Buffer. Kevan Lee said:
Our social media updates are 90 percent our own content and 10 percent from others, and many days those numbers are even more lopsided.
Here’s why my sharing’s 90/10 too, pretty much. Two reasons:
- It’s easier to target your audience with your own material – you know the audience you want to reach; and
- Your audience isn’t served well if you consistently repost others’ material which they’ve already seen in their social stream many times before.
Consider that it’s YOUR social media account. This is why you need to…
Be Yourself When You Share.
Social media is social, but I’m not comfortable posting images of my lunch or my coffee shop snacks to social media, nor do I do post that sort of material for clients. Other people are comfortable with that, and that’s perfect for them. Be yourself. If people don’t like what you’re sharing, they’ll stop following you, as they should.
Curate Content on Social Media, if That’s Your “Added Value.”
I’ve been on Twitter since 2007, and a few years ago, my entire @angee Twitter account was others’ content, which I curated. That seemed to work well at the time. However, the Web’s constantly changing. It wouldn’t work for my audience today, because too many others are doing that. Your account becomes just another “me too”, in that case.
However, if curating content on a social media account is your value-add to your audience, and ten other people aren’t doing it, go for it. You can devote a social media account purely to curated content, with just a smattering of your own content. It all depends on your audience, and on YOU.
So, in summary, do whatever you feel will work for your audience. Adjust as needed, and as the Web changes. Most importantly of all, have fun with it. Your social media accounts are yours, and as long as you’re creating and adding value, and entertaining, you’re doing it right.
You can find Angela on Pinterest, too.