Book marketing can be amazingly simple, but nevertheless effective. Even if you hate marketing, you can get great results in just 30 minutes a week. Schedule it once a week, or split it up, into three ten-minute sessions. Even if you hate the idea of promotions, you can do it.
My students ask questions like:
* “HOW do I market?”
* “Is this enough?”
* “What should I do now?”
You’ll find some easy marketing ideas below. Essentially it doesn’t matter WHAT you do, as long as you do some promotion.
A digression: hate marketing? Many hardcore writers do. (Me included, oddly enough, I’d rather write… :-)) If you hate, hate, hate the idea of promotion, forget about it. Write another book. End of digression.
1. Set Up Your Social Media Profiles – Choose One or Two Social Media Websites.
We’re not counting this activity in your 30 minutes a week. Setting up your social media profiles may take you 45 minutes or so, but you only need to do it once. Review your profile every couple of months, as you book marketing activities change, and tweak as necessary.
Before you start, develop some creative material – images. Your creatives can be book covers in various sizes, some CTAs (Calls to Action: advertising images), images of yourself, image quotes from your book, or anything else you choose. Your creatives grab people’s attention. Use canva.com to create FAST images, completely for free.
Now set up profiles on two social media websites. You can choose any two you like. Book marketers get results on Facebook, Twitter and Google+, however your mileage may vary. Choose the two with which you’re most comfortable, and set up your profile pages on these sites.
Here’s my Twitter profile page.
Essential: use your book’s cover as a profile background image: people need to associate you with your book. If you’re promoting several books, create a collage of your book covers, and add the link to your Amazon Author Page on your profile.
2. Create Types of Social Media Shares.
Your types can include:
Shares of Others’ Material.
Let’s say you’ve written a nonfiction ebook about online dating. You an reshare the content of influencers in that niche, or of anyone in the niche, as long as you feel it’s useful and important to your followers. If you’re writing suspense fiction, your can reshare other suspense writers tweets and posts – readers are always looking for great new books.
Thoughts and Questions.
What are you reading? You can post your current reading using the hashtag #amreading. Alternatively, what are you writing? Post using the hashtag #amwriting.
I’m currently on a Georgette Heyer kick, so I’m posting #amreading, as you can see in the Google+ post below.
You can also ask questions of your audience. What are they reading? Who’s their favorite character?
Book Announcements, and Promotional Material.
You were wondering when we were going to get around to promotions, weren’t you – here we go. :-) Promote away. Use your ebook’s covers, quote images, and anything else you’d like. Tweet and post snippets from your book.
VITAL… include your Amazon link, please, so people can buy your book.
It’s easy to forget to do this. I often read something about a book in which I’m interested, and when I search for the retailer link, there isn’t one. I need to copy and paste the book’s title into Amazon… and sometimes I think – “later.” Make it as easy as possible for people to click through to your ebook on Amazon or wherever you’re selling.
Reshares of Your Own Blog Posts.
If you’re running a blog, don’t be shy – reshare your blog posts. Over time, you’ll develop a lot of content. I have around 4,000 posts on one blog, and 2,000 on another. You’ll develop masses of content too: use that content to promote your books.
3. Create Draft Content for Social Media Posts.
I create a week or two’s worth of draft content in a spreadsheet on Sunday evenings. It’s become automatic now, and takes me around 15 minutes. It may take you a little longer when you start out.
4. Schedule Your Content: Use Buffer.
Buffer makes it simple to line up your content for sharing. You can schedule for specific times, or use the Settings scheduler, and so that your posts go out at regular times. Buffer is free for a basic account, and it’s all you need for book marketing.
So, there you go. Once you’re set up with the types of material you’re sharing, you can create and schedule your book marketing in just 30 minutes a week. See? Marketing can be easy. Dip into your social media accounts for a couple of minutes occasionally during the week, to respond to people.
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