Clients tell me: “I don’t have time to blog!” But what if you spent just ten minutes a day on your blog? 50 to 60 minutes a week is doable for most of us.
I wrote a series of blog posts on business blogging in 60 minutes a week a year ago. Let’s review ways in which you can become a blogger — even if you have no time to blog.
This process takes just ten minutes a day.
1. Ten minutes: how will you promote your blog?
Start by working out how you’ll promote your blog. You’ll go through this preparation each week, as you work out how to promote your blog post once you’ve written it.
Flip through the slide deck. Although it’s for people creating a new business blog, it gives you a quick overview of how to make a blog work harder for you.
2. Ten minutes: how many blog posts will you create this week?
Consider formats. In the original “60 minutes” article, I said:
Usually when I mention blog posts to a client, he thinks in terms of articles. That’s fine. However, if you’ve only got 60 minutes a week, you don’t need to spend that time writing just one article — or half an article, if you’re a slow writer.
Consider: photos, other images, short videos, MP3 interviews… If you’re posting MP3s, post transcriptions too. You can get transcriptions from providers at fiverr.com at a reasonable rate.
3. Twenty Minutes: outline and collect — batch-create
Here’s the original article: Schedule 20 minutes each week, to outline your blog posts, and collect resources for them.
Your resources might include:
* Facts and figures;
* Quotes from customers;
* Marketing materials for inspiration.
Once you’ve collected your resources, make a list of topics you want to cover on the blog. Keep the list somewhere you’ll find it easy, so you can add to it when you get an idea. I keep my blogs’ topics lists in Simplenote.
Next, explore keywords.
Keyword Eye is still my favorite free keyword tool.
Keyword Eye is ideal for brainstorming quick blog post titles.
Create the posts after you’ve decided on the titles, and save the posts as drafts. Add some quick notes to each blog post so that you won’t be staring at a blank editing screen when it’s time to write.
4. Twenty minutes: write!
You’ve done your preparation, so the writing should go quickly.
Tip: focus on images. Images give you many ways in which to promote a blog post. If you have two images in a blog post, you can post at least twice on Pinterest (space out your postings.) You can also post a blog’s images to Twitter, Facebook, and Google+, with a short commentary, and a link to the post.
Over the past 12 months, I’ve discovered that images rule. I started posting about “image marketing” way back in 2012. In 2014, images are vital to draw attention.
So, there you have it. Your 60 minute blogger fast-start. Still think that you don’t have time to blog? :-)
You can find Angela on Pinterest, too.
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