Content curation is a simple way to develop fresh content for your blog and increase your though leadership in your industry. Useful as content curation is however, if you overdo it, it can overwhelm your blog, so that your blog loses its focus. Don’t let that stop you from curating – read our first strategy below for a way to get around this.
Let’s look at four easy strategies you can use to make curation a part of your blogging activities.
Strategy 1. Use content creation tools: share freely and often.
When you create a topic on Scoop.it, you can curate freely, because your link collections don’t live on your blog. Of course, comment on each link you add, and add some of your links to your topic, to give your blog a little more visibility.
Strategy 2. Quote from others’ content when you write your own.
This strategy takes a little more time, because you’re pulling quotes from others’ content when you create your own. The quotes may support an argument you’re making, offer an additional insight, or give the latest news on the topic you’re covering. I used this strategy in an article on guest blogging.
Strategy 3. Create “Best of” link collections.
The Digital Reader does this well, posting a “Morning Coffee” blog post every day which is a collection of links.
You can create a Best Of link collection each day, or once a week, or even once a month. Consistency’s the key to using this form of curation, so that your readers know what to expect. They’ll visit your blog to see what’s new in your industry.
Strategy 4. Outline or excerpt important content: add your own point of view.
Many blogs use this form of curation. They outline a news story, or an article, and then add their own short commentary. Blogs like The Passive Voice excerpt extensively.
If you’ve created a blog to cover important news in an industry, this strategy will work for you.
When you’re excerpting, be aware of fair use. Popular blogs can excerpt extensively, because they’re driving traffic back to the source. If your blog is new and isn’t getting a huge amount of traffic, be courteous, and request permission before you excerpt more than a paragraph or so from someone else’s content.
Should you use social media for curation?
The challenge with curating content on social media is gaining sufficient benefits from it. Generally speaking, you’ll get better results when you curate on your own blog, and then promote the post on social media.
However, if you’re building your Google+ circles, and want to create a mix of content in your stream, definitely curate. Beware of posting naked links. Add your own commentary, or outline the content, so that readers get the gist.