Here we are: it’s a brand new year. You’ve decided to get up to speed on social media marketing, and you’ve wondered: WHERE do marketers get their images? Gorgeous photos, clever infographics, smart quote images… How do they do it?
Easy. They make images part of their social media strategies, because as the truism says, an image is worth a thousand words – and sometimes more. Images are evocative. They hint, and suggest.
You don’t need to be an ace photographer, or a designer, to use images in your social media marketing. You can create many images yourself. Train yourself to use your cell phone camera – every image you take yourself is free.
Then make the most of your images with some savvy image editing. No, you don’t need Photoshop. I listed some wonderful free image editing tools in this article.
Canva’s one of my favorite free image tools:
Canva is a new app, and it goes beyond simple image editing. Its claim is that it can “make design simple for anyone.” To that end, the app is stuffed with thousands of wonderful design elements, including stock photographs, layouts, and fonts.
Many of these elements are free. You’ll pay a minimal fee for others, but far less than you’d pay for an image from a stock photo website. Of course, you can use your own images, also. With the ease of Canva, you can create a birthday card, business card, or blog image in seconds.
It took me around two minutes to create the image at the top of this post. I created it at 600 x 900 pixels, which is an excellent size for Pinterest and Google+. Canva’s got a lot of presets for images, including images for Facebook and other social media sites. It’s just as easy to create your own custom sizes, just type them in.
I’ve been using Canva for several months, but haven’t even scratched the surface of this amazing program. Shush… don’t tell anyone, but I’ve even used Canva to create Kindle ebook covers in minutes. Over the holiday period, I used Canva to create fast and easy cards.
Grab attention with your images: some tips
In your marketing, you use images to grab attention.
Here are some tips…
- Create your images in batches. If you’re in image editing and creation mode, don’t stop at one image. Create several. I like to create at least five.
- Use call out images for your Calls to Action (CTAs). They’re an easy way to grab attention, directing your website’s visitors to the action you want them to take.
- Use Skitch, or a similar app to build a swipe file of image ideas for your social media marketing. Watch how brands do it.
- Use several image editors to get the effects you want – I often use two or three of the free Photoshop alternatives to create a set of images.
Social media marketing is essential for your business. If you’re just getting started, you’ll love the results you get from using lots of images in your campaigns.