Want to increase your Web traffic with Pinterest? Not only does Pinterest drive traffic, it also enhances consumer engagement. Make it easy for consumers to pin your images. When their followers see your images in their streams, they may repin, giving you more opportunities for traffic.
These tips are easy to implement, and at least one will give you a “duh!” moment because it’s so simple. By the way, if you’re in an unglamorous industry, and can’t easily source glitzy images, you can nevertheless use Pinterest as traffic source.
Denise Wakeman suggests:
In fact, you don’t need stunning photos or a sexy topic to attract followers on Pinterest. Joan goes through the steps she uses to create images of helpful how-to tips, even for the most boring topics, using nothing more than PowerPoint, and then cross-promotes each tip to her blog, website, or a social media site.
I often use Keynote on my Mac to create text-focused images for Pinterest. Several of my students use MS Word to create Pinterest images. Alternatively, download the free Open Office office suite, and use its Impress app to create your images.
If you want a Web-based image creator, I’ve become a fan of Canva. It’s a free app which creates gorgeous images suitable for pinning. You can create custom images sizes in Canva: for Pinterest, images of 600 x 900 work well – I created the image at the top of this post in Canva and PicMonkey.
Tip 1. Hand-craft descriptions for your pins.
Make it as easy as possible for people who are searching Pinterest to find you. I had a “duh!” moment a few weeks ago when I realized that I’d ignored my pins’ descriptions, even though I know that you need text and keywords to enhance search-ability.
Each pin has its own “page” on the Web, so in SEO terms, think of a pin’s description as a page description. You’re given 500 hundred characters for a description, which is around 100 words. Add a keyword as a hashtag, and describe your pin. In addition, consider adding a URL to your pin, and asking for repins.
Tip 2. Comment on others’ pins.
Engaging via commenting on pins gets traffic to your Pinterest boards. When you comment on others’ pins, anyone reading your comments can click on your name, which is a link to your Pinterest account.
If you spend just ten minutes a week commenting, it will give you an uptick in followers and traffic.
Tip 3. Add text to images when appropriate.
Text helps your images to stand out in people’s streams, and can encourage consumer engagement with your brand. Not every pin will need text. If you’re pinning products however, including text with a product’s primary benefit can drive a click. Adding your logo can help too.
An article in Mashable recently reported the Pinterest drives more traffic than Twitter and LinkedIn. If you’re not getting your share, implement these three easy tips today.