Looking for new marketing opportunities? Consider Pinterest. This social media website is fast-growing, and addictive. It’s image-focused, so it’s perfect for advertising.
The site’s easy to use, so it won’t take long to get up to speed on how it works, and on how you can best use it for your business.
If you haven’t done so already, add Pinterest buttons and widgets to your own website, so that your customers can “pin” your images. Then, get acquainted with the site, and use it as part of your marketing strategy.
These five tips will help you to get the most from Pinterest.
1. Be Prolific: Create Boards for Your Products, and for Your Customers’ Interests
Check out what other companies are doing. Petplan Pet Insurance for example has 42 boards with cute images, and creative names, such as “The Bark Around the Park”, as you can see in the image above.
Retailer Bergdorf Goodman has 39 boards which reflect the company’s image, and showcase must-haves for stylish women. One board, “History of the Chanel Little Black Jacket”, focuses on the making of Chanel’s iconic jacket. You can imagine customers whipping out their credit cards when they see the care and craftsmanship that goes into making such a jacket.
As you click through other companies’ boards, make notes of clever ideas you can use.
2. Get Social on the Site
Follow others, and pin others’ pins. Others will see your activity in their streams and notifications, and they’ll discover your boards and will follow you.
3. Get Chatty: Comment on Popular Pins (Because These Pins Are Seen More Often)
Pinterest’s “Popular” category consists of pins which are pinned most often, and commented on most often. When you comment on pins in this category, more users will see your comments. As with blog commenting, be sincere and specific in your comments. Say what you like about the pin and why, rather than simply “I like it.” Be careful not to over-do the commenting; don’t comment-spam.
4. Promote Your Pinterest Boards to Your Customers, and on Your Other Social Media Accounts
Let your customers know that you’re active on Pinterest, and encourage them to check out your boards, and interact with you. Contests are popular, so consider running one.
You can also find your friends on other social media accounts like Twitter and Facebook. To do this, click on your business name on the home page. Choose Find Friends from the drop-down list.
5. Create a Pinterest Marketing Plan
As you create more boards and add pins to those boards, starting promoting individual boards, rather than your entire account.
Create a plan, focusing on one or two boards a week.
There you have it: five top tips to help you to market your small business on Pinterest.
Check out my Pinterest boards.
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