Celebrities and business personalities use ghostwriters, and you can too. A ghostwriter can help you in many different ways.
I seem to fall into things by accident – my copywriting career, and my ghostwriting career too. In the 1990s I wrote business books for the publisher Prentice Hall, and my editor asked me to take on some ghostwriting projects. I’ve been happily ghosting ever since; most recently, ghostwriting fiction.
Let’s look at five ways a ghostwriter can help you and your business.
1. You can get more done
If you hate writing, a ghostwriter can take over many chores for you – we create presentations, speeches, scripts, magazine articles, and more.
Your ghostwriter will write as you: you own the words. You’ll chat with your ghostwriter before and during the project.
Hiring a ghostwriter frees up time.
2. You can do things you’ve always wanted to do (painlessly)
Do you want to write a book? I read somewhere that ten per cent of the population wants to write a book. Books take time. If you’ve wanted to write a book for the past decade, and never got around to completing it, chat to a ghost, and get into print.
3. You can enhance your brand and image
Many of the ghostwriting projects I take on involve creating branding material: executive and company brand statements and bios.
A bio represents you. It’s a good idea to create at least a couple of them, so that you can emphasize different aspects for different purposes.
As I say on this page: In these tough economic times, a resume just isn’t enough… you need more.
A bio helps you to stand out from the crowd.
Management guru Tom Peters wrote The Brand Called You in 1997, and it’s more relevant today than ever, because the competition’s tougher. He said:
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It’s that simple – and that hard. And that inescapable.
4. You can increase your income
Academics may need to publish to survive. Business people publish to thrive.
How would your standing and income increase if:
- You were published in trade journals?
- You became a thought leader by publishing articles and a blog?
- You published a book?
5. You get bragging rights
Hate to brag? You don’t need to. Let your book brag for you. There’s still considerable cachet in being an “author”.
If you want to write – anything, not just a book – your ghostwriter can do it for you. The best part? We’ll never tell that you didn’t write it yourself. :-)
When people ask me what I do, and I mention ghostwriting, they ask questions. If you’ve got questions about ghostwriting, and how a ghostwriter could help you, feel free to ask.