No small business owner has enough time for marketing — and we surely don’t have time for bleeding edge marketing, which may or may not work. Therefore few small biz owners are paying as much attention to Pinterest as they could.
Pinterest’s a recent entry into the social media landscape. Essentially, it’s an image sharing site. If you’re thinking, “yeah, as if I have time to play around posting pretty pictures”, consider that:
• Launched March, 2010, Pinterest has grown 4000% in the last six months.
• It has 17 million users a month and is the 60th most visited site in the U.S.
• Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn — combined.
To get up to speed fast, Wikipedia gives you the gist.
A recent article in Forbes stated:
Realizing that you could be using Pinterest to engage with your online audience is a far different thing from knowing how. And even knowing how is sometimes a far cry from knowing how to best engage with them.
OK, you’re interested. But how do you get customers from the site?
5 Ways to Lure Customers on Pinterest
Here are five ways to consider.
1. Pin images from your website and blog
We’ve discussed image marketing. Have at it. You’ve got images, so post them onto boards on Pinterest. You can join Pinterest as a business. The site offers many different tools for business, so that you can monitor and measure engagement.
No images? Grab your cell phone camera, and start snapping. You don’t need to hire a photographer. Home-made images are not only fine, but also seem more credible to viewers.
2. Pin your videos and presentations
Here’s your chance to make the most of the content you already have — post your presentations and videos onto your business boards.
Since you can share boards, ask your customers to pin too — create boards they can use.
3. What do you wish your customers knew? Pin it
I’m sure you’ve got Frequently Asked Questions on your website. You’ve got Support and Help pages too. Who reads them? That’s right — very few people.
Make all your helpful info more palatable when you pin it. Create graphics like infographics, and how-to images. (And videos.)
4. Pin fun items — make your brand stand out
Show what inspires you
Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.
Getting any ideas yet? Of course you are. The point is, make your boards entertaining.
5. More fun: create contests on Pinterest
Pinterest users love contests. Who doesn’t?
Hubspot shared 8 Real-Life Examples of Engaging Pinterest Contests:
… when it comes to contests, Pinterest is a rule hater’s dream network. In fact, it wasn’t until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it’s definitely one of the more flexible social networks in this respect.
Contests are easy to set up, and they drive engagement.
So there you have it. Five ways to lure customers using Pinterest. Although Pinterest won’t work for all businesses, chances are good that it will work for yours.
If you need help setting up Pinterest for your business, get in touch.