Social media is essential. Or not. It very much depends on your business.
Let’s say you own and operate a small business. Your customers are on Twitter. You make sales when you post specials. This means that Twitter is worthwhile for you.
Once you’ve decided that social media is a useful marketing adjunct, how much time do you spend on it?
To be honest, I’ve no idea. Everyone’s different. Your business is unlike that of anyone else, and so is your temperament.
The time you have available varies too. I know that on some days I manage to do more on social media than I do on other days. When I’m on deadline, I’m totally focused on that.
Steve Masters, SEO & Social Media Campaign Delivery Manager suggests you dedicate time:
“… It takes a couple of minutes to check Twitter and post a couple of comments, and the same for Google+ or Facebook. Devoting some dedicated time each day to manage your accounts is the best approach but you can’t just do that once a day. The social world operates continuously.”
Decide: where will you post, and what you’ll post
You can’t be everywhere. In this article, I suggested that you build your social media ecosystem:
Here’s a tip. Social media is inexpensive advertising. It’s not free, because it takes time. However, if you set up a workflow, in which you repurpose the same content onto several sites, you can set up your own little social media marketing ecosystem:
So do that first. Decide where you’ll create a presence.
Next, create some social media goals.
Then, decide how much time you’ll need to accomplish those goals, and see where you can carve out the time.
Summing up — create some goals. Decide how much time you can spend each day on social media so you’ll achieve your goals.