Ah, the halcyon days of advertising. Smoking’s been outlawed, advertising’s painfully expensive… and often just don’t work.
If you’re tired of spending too much on advertising, there’s an alternative. As I said in this article, 5-Minute Blogger: 300 Seconds to Success | Angela Booth’s Fab Freelance Writing Blog:
“Why blog? Two words: free advertising.
As Hubspot points out, the blog post is the new advertising unit.
If you want to get paid to write, you need to advertise. Unfortunately, not only does advertising cost money, it’s also ephemeral. You pay, your message gets out, and when you stop paying, your message is GONE.”
I nag people to blog. My clients, my writing students… nag, nag, nag… BLOG!
These days, advertising just doesn’t work as well as it used to. Your audience is everywhere, and nowhere.
This means that you need to try different things. Will blogging work for your business? I have no idea. However, it couldn’t hurt, could it?
You can blog in five minutes a day
Blogging may be a wonderful idea, however, it takes time. It’s much easier to run the same advertising you’ve been running for years, even if it no longer works as well as it should.
Read the article I quoted above. You CAN blog in five minutes a day. Others do it, why not you?
If you need help with your blogging, you can contact me. I’m happy to work with you to set up your blogging program — even to blog for you, if you like.
Just blog. Seriously — you’re missing out if you don’t.