Want to get more traffic? Who doesn’t?
I’ve been investigating the presentation-sharing site Slideshare, and I’m very happy with the results.
Although I haven’t been featured on the home page, as this article, 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads, points out, getting home page exposure would be wonderful:
“Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. And you’ll never get clicks if that first slide doesn’t capture visitors’ attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. “
Read the entire article — it has lots of great advice.
So, how do you get started using your presentations for traffic and sales?
Here are the steps.
1. Decide what you want to promote
You can promote anything you choose — a product, a website, an ebook, one of your clients, your blog…
A presentation to promote Writing Genii
2. Choose your keywords
Sooner or later, everything on the Web comes down to keywords. :-) Choose between five and ten keywords which will bring viewers to your presentation.
3. Write a list of slide titles for your presentation
I like to have somewhere between 10 and 15 slides for an online presentation. I’ve created some for clients which had 50 slides. Be guided by the needs of the project. You don’t need to go overboard. Some slide desks on Slideshare only have a single slide — but that’s a little on the skimpy side.
Tip: keep it simple.
Each slide should contain just the headline. You can add a sentence or two, or some bullet points. However you’ll see that the most successful slide decks have mainly just headlines, and images.
So where do you get those images?
4. Source the images for your slides
You can’t use copyrighted images, and most of the images you find online are copyrighted. Restrict yourself to image download sites which are either commercial, or which offer Creative Commons images. Creative Commons images are free for you to use, with an attribution. However, always check the usage rights of an image you source.
Create your slide deck, and post it.
All done… :-)
Web Content Creator: Dominate the Web
Content beyond SEO: write it, and turn your words into cash… While Search Engine Optimization (SEO) is important — the search engines are indexing scripts after all — companies and publications are looking to social media, and rich content, to get traffic.
They need writers who are up to speed on these topics. So savvy Web writers are becoming content creators. They’re creating Facebook and Google+ pages, Twitter campaigns, writing video scripts, writing local content, and much more.