Looking for clever ideas to promote your micro-business? If you’re a sole trader, or own a small company, it’s hard to take your business to the next level. You don’t want to splash out on advertising without being sure of a return.
Read this article for some very clever ways to use social media sites like Pinterest to get followers and attention, Will Social Spur Sales for This Mom’s Small Business?:
“Hold a ‘Pin it to Win it’ contest on Pinterest. By the time Lynch had offered her suggestions, Ismail had created a Pinterest page for JumpSac. At the time of this writing, there was nothing on it. Lynch suggests JumpSac pin a photo of its best-selling product and then ask users to repin it for a chance to win the item.”
Build your own social media ecosystem
We’ve talked about image marketing before. Like Pinterest, Springpad’s a real boon to image marketers. Business owners have little time, so using Pinterest and Springpad makes sense. It takes seconds to pin something onto a Pinterest board, ditto to “spring” something onto Springpad.
Here’s a tip. Social media is inexpensive advertising. It’s not free, because it takes time. However, if you set up a workflow, in which you repurpose the same content onto several sites, you can set up your own little social media marketing ecosystem:
(Make sure that your images link to appropriate pages on your website.)
Choose any three of the above; there’s no need to go crazy. :-) Vary the text content slightly. The images can stay the same.
The key to making this work for your business is consistency, over time. It’s much better to post one piece of content to your ecosystem once a week, than it is to post six pieces, and then let never use your social media accounts again.
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