Social media driving you silly? Try Hootsuite
This post, Scott Steinberg: Social Media Marketing: 7 Tools for Businesses and Brands, gives you a selection of tools to keep your social networks in control.
Hootsuite’s my all-round favorite:
“HootSuite is a social media management system that also allows the user to manage multiple networks at once. It currently supports Twitter, Facebook, LinkedIn, Google+, Foursquare, WordPress, Mixi and even MySpace. HootSuite has a great scheduling system that allows you to pre-program an infinite amount of posts for future sharing, a huge time saver.”
I’ve tried just about every social media dashboard available, but I always come back to Hootsuite for one reason — simplicity. It’s easy to add searches, and to keep track of your contacts. Best of all, you can post in batches, to Twitter, Facebook and Google+. These are the networks I use most.
If your favorite network isn’t list there, there’s also the App Directory, which lets you add even more networks, including YouTube (paid) and Blogger (free). I keep meaning to add my WordPress accounts to Hootsuite, but I haven’t got around to it yet.
I use Hootsuite on my Mac, and also on my iPad, when I have a free moment. The iPad app’s gorgeous.
Here’s an excellent article from the Hootsuite blog, on how you can “magnify” yourself, that is, use scheduled social messaging:
If you’ve posted a video or blog post you want to promote on Twitter, it’s a good idea to tweet it 3 to 5 times over the course of a day or two, so that you hit people’s home feed at different moments and maximize the chance that they’ll see the link. Use the HootSuite scheduler to spread those tweets out, and write them a bit differently each time; you’ll want to make it clear that you’re still talking about the same post, so people don’t click on multiple tweets and get annoyed when they hit a story they’ve already seen.
If you’ve been avoiding engaging on social media because of time pressures, check out apps like Hootsuite — you can do credibly well on social media in just a few minutes a day, if you have the right tools.
Angela Booth is an Australian copywriter, Web writer and content strategist. Want your website to do more for your business? Contact Angela via email to set up a chat. She loves to talk about business and the Web.
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