If you’re a Web publisher, or do content marketing, some of your website’s traffic comes from Google Reader. Sadly, Google Reader is going away. Soon — on July 1, to be precise.
That’s a worry. What will happen to all those readers who find you via your RSS feed? They may not use Reader directly, but many news readers depend on Google Reader. My own preferred reader, Reeder, certainly does.
When Reader goes, your readers will still get their news fix, but their new news reader may not list your blog.
Check your traffic logs. How much traffic do the news readers send you?
Your traffic might collapse in July. As What If The Google Reader Readers Just Don’t Come Back? | TechCrunch points out:
“As my site has grown, Reader has become an increasingly important way for people to read my site. And it has clearly driven a lot of that growth. That all ends this coming July.”
As many people have pointed out, there’s always email.
Convince your readers to subscribe to your email list
Encourage subscriptions. The challenge is that we all get too much email already, so few people will sign up. I don’t need any more email either. I stuff most of my email in a To Read (one day) folder. We’re all busy.
Is there another solution? Share yours, please.
Angela Booth is an Australian copywriter, Web writer and content strategist. Want your website to do more for your business? Contact Angela via email to set up a chat. She loves to talk about business and the Web.