Writing and selling ebooks is a booming industry. If you’re a business person, nothing helps your credibility as much as writing a book. And of course, if you’re a writer, self-publishing means you get to keep the profits.
The publishing industry is changing fast. If you’re a self-publisher, you may feel intimidated that traditional “big publishing” is moving into your humble sphere. Don’t be. You’re much more nimble, and innovative, than they are.
I’ve been working with committed self-publishers in our ebook mastery workshop. We focus on building your readership from your very first book. It’s essential.
Build your readership (platform) and survey your readers
Cherish your readers. You’ll grow your platform one reader at a time. Here’s a strategy which will work for you, even if you only have five readers — survey them.
Ask them what worked for them in the ebook. What did they enjoy most? What didn’t they enjoy? What else would they like to read? What are their favorite genres?
Your readers will help you to develop your next ebook, and your next.
They can function as beta readers, so that your ebooks improve. You can even survey them on cover design.
You don’t have to survey them formally. (Although you can do, PollDaddy is very useful for this.) You can simply ask questions.
The last page of your ebook sells the next one
The last page of your ebook is your last chance to connect with your readers… However, it doesn’t have to be.
Set up a webpage (or use a Facebook or Google+ page). Then add to the final page of your ebook: “Join me at___(your URL.)”
When your readers land on that page, don’t overwhelm them. Ask them to subscribe to your mailing list, to be informed of your next book, as well as for updates to the ebooks they’ve purchased.
Over time, your readership will grow. Link to your webpage from GoodReads, and other read communities to which you belong.
Your readers are gold. Treat them as if they’re the most important people in the world. They deserve it.